Hyundai protects buyers who lose their jobs; December's another disaster for car sales; "solar Prius" may be a crock; and sit down for a beer with Wayne, Antuan, and Brian.Listen now: Download today's podcast SHOW NOTES
The Fusion is a big bet for Ford, so it's about time it goes hybrid.
Its new hybrid drive system gets--according to Ford's estimates--5mpg more than the Toyota Camry Hybrid, while the EcoGauge system helps drivers to keep their lead foot in check. Toss in a fantastic sounding Sony stereo system controlled by Microsoft Sync and you've got the makings of a great tech package to go with your green powertrain.
Five finalists were announced for the 2008 LA Auto Show's Green Car of the Year award. Only one of them can be crowned king, but which will it be?
There are a broad range of green technologies represented in this year's field: clean diesels, gasoline-electric hybrids, and a tiny, thrifty gasoline engine.
Will the winner be the Volkswagen Jetta TDI, which we've heard so much about over the past few months? Perhaps it will be the newly announced BMW 335d, with its 50-state-compliant clean diesel? Representing gas-electric hybrids are the Saturn Vue 2 Mode Hybrid and the … Read more
The new Ford Fusion has been revealed and guess what, it still looks like a multiblade razor.
The three-bar grill has expanded beyond the frame of the headlamps and now dominates the front end of the vehicle. While the headlamps themselves shrink in size and become more aggressive and horizontal in orientation. The lower grill loses its horizontal bars to become a gaping maw.
Under the hood, the Fusion (and by association, the Mercury Milan) receives three powerplant options. The first is a 2.5-liter four-cylinder engine that features fuel saving feature called Aggressive Deceleration Fuel Shut-off. Essentially, the system … Read more
If Google's entry into a field of advertising doesn't legitimize it, nothing can. And that's why the in-game advertising industry just got a huge shot in the arm.
On Tuesday night, Google announced the beta launch of its new AdSense for Games program, the search giant's first foray into the video games market, and the long-awaited answer to the question of what the company planned to do with AdScape Media, which it bought for $23 million in February 2007.
According to Christian Oestlien, the senior product manager for AdSense for Games, the program's beta launch will focus on the placement of a variety of forms of ads in Flash-based casual games and some larger titles.
In the beginning at least, Oestlien said, Google will work with partners like PlayFish, Mochi Media, Demand Media and Konami.
The latter, Oestlien said, would use AdSense for Games to place ads in well-known titles like Frogger and Dance Dance Revolution.And among the initial advertisers participating in the program are eSurance, Sprint, and Sony Pictures Entertainment.
Of course, the in-game advertising field already has several well-established players, including Microsoft's Massive, DoubleFusion, and IGA.
"By (Google) finally launching in the space," said DoubleFusion CEO Jonathan Epstein, "it confirms for all parties...that this space is of interest to one of the largest media companies in the world. Google does not enter into markets that don't have billion dollar-plus potential for them."
To Epstein, having Google plant its flag in the in-game ads space shows everyone that games cannot be taken lightly as an ad platform, no matter what other choices advertisers have for their dollars.
"The battleground here is not between ourselves and Massive and Google," Epstein said. "It's getting games their rightful share of the ad dollars, as opposed to TV, print, and (traditional) online ads."
For its part, Google is well aware that it will have several significant competitors, but still thinks it can set itself apart.
According to Oestlien, Google intends to do so by leveraging its network of thousands of advertiser partners, as well as its proven experience helping those partners with the placement of effective print, image- and Flash-based creative ads.
Google's long-term play Given that Google announced its AdScape buy more than a year ago, Google's move is by no means a surprise. Some see that it's only natural that the company seeks to repeat the success it has had with AdSense in as many new environments as possible.
And some think that while Google may have its work cut out for it in the games space in the short-term, the AdSense for Games move is really part of a long-term play involving several different media. … Read more
"The Future is Fusion." So Advanced Micro Devices would like you to believe.
AMD is turning to a new branding strategy with the hope of infusing new life into its processor platform and the company as a whole.
The chipmaker on Thursday is expected to introduce a "smaller proof point" of the larger Fusion strategy dubbed "AMD Fusion for gaming," which is software that optimizes PCs for faster gaming.
Confused yet? Wait, there's more. To date, AMD has used the term to describe its future silicon graphics strategy that proposes to fuse the … Read more
I used to have four ice cube trays shoehorned in my freezer along with everything else. When I wanted to make certain that I would have extra ice cubes, I'd put ice cubes into a plastic bag so that I could make more. It wasn't exactly a great system.
The Iceorb offers a few benefits, though: it can freeze 21 ice cubes at once, and it does so on a vertical wall, so that I can still get other stuff into my freezer. The ice cubes also won't freeze to anything I stack on top of the … Read more
On today's show: Randall Bennett, former host of The 404, makes a guest appearance on the show to announce his newest business venture, Ubisoft video game event, calls from the public, face tattoos, Play-Doh bombs in lingerie stores, no-ho zones, and the $1000 iPhone application.
After a very long hiatus shrouded in mystery, Randall Bennett finally comes onto the show to reveal what he's been doing for the past few months, and contrary to our assumptions, none of it involves sleeping in! Turns out, he's working with a company called Crowd Fusion, a new "Web publishing … Read more
If you want more proof that software as a service and ad-supported business models are shaking things up, check out Practice Fusion. This week the small company announced the availability of its free, on-demand suite for physician practices.
Practice Fusion CEO Ryan Howard touts the software suite as Google Apps for physicians. It's a radical departure from the established and costly software packages used by physicians to manage their offices and patients records.
Practice Fusion includes practice management, scheduling, patient management (electronic medical records) and e-mail applications. The Web interface takes advantage of Flex 3, Adobe's rich Internet … Read more
Fusion man soars above Swiss Alps on Personal Jet Wing http://www.cnn.com/2008/WORLD/europe/05/14/ photos.rocketman/index.html
Japan plans face recognition cigarette vending machines http://dvice.com/archives/2008/05/japan_plans_fac.php