Nerds love details. So much so that nerds can kiss them, live with them, and marry them. Yes, without divorcing.
Real people are slightly different. They sometimes find details overwhelming, confusing, or just plain dull.
Still, when it comes to advertising their wares, tech companies can't help wanting real people to know about the very fine motion sensor or the gesture-controlled gyroscope thingy.
Chrysler has decided to hold hands with Ron Burgundy, in an attempt to prove that details will never trump entertainment.