Mobile-browser maker Layar is about to make augmented reality all that you thought it could be. The company has added visual search to its augmented-reality browser. Point your phone's camera at an object in the real world and an appropriate digital activity will occur on your handset.
For instance, point your phone at a historic house and a video clip will play; point your phone at your friend's new shoes and a buy button will pop up; or point your phone at an article in a paper magazine and a social-media button will pop up asking if you want to share the digital version with friends.
Layar's augmented-reality browser for iPhone and Android runs apps written for it. Layar also offers a player that software makers can embed in iPhone and Android apps. Both will gain visual search. The browser app upgrade will be in app stores at the end of the third quarter. The player upgrade will be available in the fourth quarter.… Read more