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augmented-reality

Picture the possibilities with 3D Lego animations

Having trouble picturing what that Lego monster castle/spaceship/robot will look like when assembled? Lego is rolling out augmented-reality store displays that show shoppers, in 3D animation, what a completed kit will look like. The move follows other toy makers bringing AR to action figures and baseball cards. I'm waiting for cereal boxes in my supermarket to start spewing 3D cornflakes.

The Danish toy giant, known for cool stuff like Mindstorms robot kits and wacky apps like the Lego-illustrated Bible, is currently installing the Digital Box (PDF) displays in its stores worldwide.

When customers hold a box up … Read more

Haptic hug vest makes emoticons so last century

Sure, it's great when that hot avatar gives you a hug in Second Life, but wouldn't it be even better if you could actually feel the embrace? Researchers from Japan are demonstrating a motorized haptic device that lets you experience real-time virtual hugs by physically reproducing the pressure felt on the chest and back when someone gives you a squeeze.

Getting a hug that moves beyond the basic emoticon requires donning a kind of harness adorned with soft fabric hands that envelop the wearer in a warm faux embrace. But the HaptiHug is only one of the affective garments included in the I_FeelIM ("I feel therefore I am") system, which uses software to extract emotional meaning from written text and pass it on to one of a number of haptic devices that react accordingly.

The speaker-enabled HaptiHeart, for example, emits palpable heartbeat-like patterns to evoke sadness, anger, and fear. The vibrating HaptiButterfly and HaptiTickler, worn around the abdomen, are supposed to create feelings akin to nervous, joyous belly flutters. And the HaptiShiver and HaptiTemper are aimed at boosting fear emotions by, respectively, sending shivers up and down the wearer's spine by way of vibrating motors and producing spine chills via a fan blowing cool air. … Read more

For SXSWi, Chevy plugs into social media

For certain brands, a "social media strategy" consisting of a Facebook fan page and a Twitter account is last year's model.

One of the trends you tend to see at the South by Southwest Interactive Festival (SXSWi) in Austin, Texas, is that it's where big, nontech brands show up to test edgy social-media marketing initiatives in the ultimate geek test bed. A brand we'll be seeing a lot of at this year's SXSWi, which starts Thursday, is the General Motors-owned Chevy.

A sponsor of the festival, Chevy is going all-out with just about every … Read more

Bruce Sterling to keynote first augmented reality confab

You know a new technology has reached the big time--or jumped the shark, depending on your perspective--when someone builds a conference around it.

So the Tuesday announcement of the Augmented Reality Event, billed as the world's first commercial event about that technology, is the official sign that the times are a-changin' for AR.

Of course, anyone can cobble together a conference, and just because it exists there are no guarantees that it will be any good, or feature anyone worth listening to. But the folks behind the Augmented Reality Event have at the very least scored a coup with … Read more

The 404 Podcast 494: Where you have to invert the image to see us nude

LAS VEGAS--Don't close the window yet; that show title is a joke. Don't worry, the video you're about to watch features three fully clothed nerds talking about the best of CES 2010 for The 404 Podcast's last show LIVE from the CNET stage here.

We've rounded up the funniest stories from this year's show for this wrap-up episode, starting with Jeff eating his hateful words about 3D PS3 and Xbox 360 Game Room. Turns out the gameplay in 3D actually impressed our former cynic, but we can all agree that those ridiculous 3D glasses are truly the only detractor from 3D games, and especially movies. After this story, we promise never to speak of 3D again...until 4D comes out.

Next, we have a lineup of stories that allow us to do what we do best: make fun of the more outrageous aspects of the show. For example, did anyone walk by the Samsung booth? Someone needs to notify these folks that we are, in fact, struggling to pull ourselves out of a recession--jeez is that booth consuming ridiculous amounts of energy. Other hilarious stories from CES 2010 include IoSafe's virtually indestructible hard-drive demolition, and a Taser demo that you have to see to believe.

We've also got a story about a controversial iPhone app that claims to see through clothing and we see if anyone can guess the most pirated e-book of 2009. Finally, be sure to check out our Best of CES 2010 nominees that represent the top products in nine categories as recommended by our techspert CNET editors.

If it's your first time listening to The 404, be sure to catch us our live show every morning at 11 a.m. EST on CNET Live. You can find all past episodes archived at The 404 Blog, and be sure to follow us on Twitter or add us on Facebook!

EPISODE 494 Subscribe in iTunes audio | Suscribe to iTunes (video) | Subscribe in RSS Audio | Subscribe in RSS VideoRead more

Going human with Shy-Tech

I attended the Trendforum in Munich last week, a two-day conference that gathered European innovation, marketing, and R&D executives to explore emerging technologies, social trends, and innovative business models. The program was eclectic and the content mostly of high quality. I was particularly intrigued by the opening session that intersected macro-economic forecasting with geeky trend evangelism as well as a humanistic pledge for meaning-driven business (in fact, the other sessions didn’t even come close, including special guest Ray Kurzweil, whose remote keynote, given by way of 3D-holographic projection, remained utterly flat).

As the first speaker, Markku Wilenius, … Read more

The technology that can eliminate your political opponents

Sitting on a flight to the Texan outpost of Houston, I was pleased that the person sitting next to me was not a cigar-chomping, deodorant-free KKK member with a penchant for political discourse and the most troubling TV show in world history, "Wipeout."

Half way through the flight, though, I discovered that had my seat companion been of a difficult personal or political persuasion, I will soon be in the position to eliminate them.

You see, I was clutching a copy of the Atlantic Monthly, where I espied a highly stimulating article by future-thinker Jamais Cascio, whose name, … Read more

Does your reality need augmenting? Try these apps

Reading the news about a University of Washington professor's experimental electronic contact lens, I wondered if my dream of the ultimate personal technology has finally moved from over the horizon to in sight. Here's what I want: to be able to walk into crowded cocktail party, and know exactly who I am looking at -- each person's name, last time we met, and other information pertinent for a pleasant social interaction. I want that information beamed into my field of vision, in text floating over their heads, like the health indicators over the bad guys in a … Read more

BOL 1055: Sign me up for awesome

3D TV? Augmented reality in your contacts? The world is getting awesome. Unless you have an Xbox 360. But it's birthday season too. fourty years ago today, the first bits were sent over the nascent Internet. One year ago today, Google gave out comic books to announce Google Chrome.

Subscribe with iTunes (audio) Subscribe with iTunes (video) Subscribe with RSS (audio) Subscribe with RSS (video) EPISODE 1055

Happy 40th birthday, Internet http://www.boingboing.net/2009/09/02/happy-40th-birthday.html

Google Chrome turns one http://www.pcworld.com/article/171301/google_chrome_turns_one_a_few_questions_and_answers.html

Gmail outage causes sky to burn, rivers … Read more

The 404 415: Where Wilson draws the short straw

Wilson is "out sick" today, but we're lucky to have Ms. Natali Del Conte nearby to replace him on the show. She was working out of the office last week, so we take this opportunity to update ourselves on all things NDC and you'll be surprised to hear of the changes coming to Loaded. We're so proud of her. Congrats, Natali!

We officially kick off this Monday episode by defining the Web's trendiest new buzzphrase, "augmented reality." We're not sure who came up with it, but it's all the rage in the world of iPhone apps. For example, Yelp built an Easter egg into its app that uses the smartphone's GPS to superimpose digital data onto the world through the camera, making it easy to view restaurants, taxis, bathrooms, and subway information around you. We think it's pretty cool, but Gawker has its own application ideas, like an app called ClubLech, which uses facial recognition and user-inputted data to identify all the singles in a room. Sounds creepy and, like a lot of technology, it takes the fun out of getting to know someone in person. Plus, who wants a digital sign superimposed over their head pointing out their depressingly single relationship status?

Are you having a hard time saying goodbye to "Reading Rainbow?" We are, too. The show has been on the air for 26 years and just recently celebrated its final episode on August 28. We're sad to see a relic of our childhood go the way of the dodo, but it makes perfect sense, since we're pretty sure kids are just illiterate now, so why have a show to promote books? But don't take our word for it; just ask a kid to define the word "Scholastic."

If you want to get your voice mail heard on the air, just give us a call at 1-855-404-CNET and tell us what's on your mind! Could be something about one of our shows, maybe one of the hosts, or just something random that popped into your head. We'll take them all!

EPISODE 415 Subscribe in iTunes audio | Suscribe to iTunes (video) | Subscribe in RSS Audio | Subscribe in RSS VideoRead more