How EA is jumping on the 'freemium' bandwagon
Electronic Arts, best known in the mobile world for its stable of premium franchises such as "Madden NFL" or "Need For Speed," is increasingly trying its hand at free games.
The company is offering four games for free in the Apple App Store right now, but plans to expand that number to between 10 and 14 by March, an EA executive told me. Rather than an upfront payment, it's looking to generate revenue through in-app purchases.
The shift in strategy is emblematic of the growing trend of "freemium" games, which are free to … Read more