analytics

Social-media analytics firm Collective Intellect gets $6.6 million

Collective Intellect, a Boulder, Colo.-based analytics firm that specializes in crunching the discussion on blogs, forums, and social networks, announced Wednesday that it has netted $6.6 million in Series B venture capital. The investment round was led by Grotech Capital Ventures and included funding from Crawley Hatfield Capital as well as existing investors Appian Ventures and Croghan Investments.

With the fresh cash, Collective Intellect said it will beef up its marketing and sales campaigns to pull in more clients and revenue. The company's Series A round, $2.6 million in February 2006, was led by Appian Ventures.… Read more

Lexicon: Meet Facebook's answer to Google Zeitgeist

Are Facebook members more likely to be talking about hamburgers in January or May? Well, you can find out.

The social network is about to launch Facebook Lexicon, a new feature that tracks exactly what users are chatting about in their public posts on each others' "walls," based on search queries, and turns them into graphs and charts.

"Facebook Lexicon aggregates and analyzes millions of Wall posts on the site every day to provide a snapshot of the collective conversation on the site," the company explained in an FAQ. "Users can query as many as … Read more

Yahoo to acquire marketing analytics company

Yahoo announced Wednesday that it plans to acquire Tensa Kft., a Hungarian company known professionally as IndexTools, which makes marketing analytics tools for the Web.

Financial terms of the deal were not released, but Yahoo hopes that the acquisition will be finalized by the middle of 2008. Yahoo, currently battling with both a Microsoft takeover offensive and its status as second-string to Google in online advertising, plans to use IndexTools' technology to bolster its existing marketing analytics software. The initial target, a release from Yahoo explained, will be the 150,000 small and medium-sized businesses using Yahoo's marketing analytics … Read more

Coremetrics nabs $60 million to power Web analytics

Web analytics company Coremetics has brought in a whopping $60 million in a series E round of funding led by global investment fund 3i. Accel Partners, FTVentures, and Highland Capital Partners, its previous investors, also participated in the round.

In its nine-year lifespan, the company has raised in excess of $100 million and weathered the dot-com bust. In 2000, it raised $15 million from investors including Accel and Highland. (Its series A investors included Constantin Partners, Garage.com, Selby Venture Partners, and Volpe Brown Whelan & Co.) In 2001, it brought in another $31 million from Accel and Highland, which … Read more

Google brings more insight to YouTube

Google added YouTube to the list of services for which it provides free analytics. YouTube Insight is designed to give content creators, content partners and advertisers more information on the performance of their videos, beyond how many views it gets, comments, favorites, and other basic data currently displayed, according to Tracy Chan, a YouTube product manager. Google already offers analytics for ads, Google Reader, and other services.

YouTube Insight offers data on viewers and location (such as by state in the U.S.) and how viewing patterns change over time. Data is displayed in a map and on a timeline, … Read more

YouTube stats revealed

YouTube has just announced the newest addition to its video service. It's called YouTube Insights and it allows content publishers, partners, and advertisers to see detailed statistical data for their videos. Metrics that the service provides include geographic viewing and relative popularity.

YouTube claims that this new service will allow you to determine trends in how long it takes for a video to become popular as well as what happens when they do become popular. Advantages vary for the different groups that will be using Insights. Creators will benefit from looking at viewing trends, partners can use the data … Read more

Networked Insights: A peek at social-media analytics

Earlier this week I spoke with representatives from Networked Insights, a Madison, Wisc., company that tracks social network data and works it into analytics and "customer intelligence" for clients. It's a niche that might raise a few eyebrows for its watching-your-every-move nature, but let's face it--there are search analytics and blog analytics, so we shouldn't be a bit surprised that social network analytics are starting to take off.

Networked Insights is set to announce Wednesday that it has relaunched its Customer Intelligence Platform, an interface that clients can use to gauge what members of social-media … Read more

Site traffic measurer Compete to be acquired

U.K.-based Taylor Nelson Sofres (TNS) is acquiring Boston-based site traffic measurer Compete as consolidation continues in the market for Web analytics that help sites boost audience and ads.

TNS is paying $75 million cash, plus offering another $75 million over the next two years if certain revenue performance targets are met, according to a TNS statement on Monday.

The merger will bring together Compete's click stream data from nearly 2 million Internet surfers with TNS' panel of 2 million, as well as TNS' global offline consumer market research unit, according to a Compete company blog.

Web analytics … Read more

Traackr organizes media from all over the Web

I stumbled upon this really simple one stop service last week and it's something I think a lot of casual media creators will find useful. It's called Traackr, and it lets you keep tabs on what's going on with the media you're sharing on the Web. You can plug in your accounts from several popular services including YouTube, Flickr, MySpace, and Dailymotion, and then have the service track usage for each using handy charts and indicators. Think of it as Google Analytics for Web sites you don't own.

To see how you stack up against … Read more