The tech industry is moving from push to pull, author John Hagel III says.
Hagel, chairman of the Deloitte Center for the Edge and co-author of "The Only Sustainable Edge" and "The Power of Pull," spoke with me Thursday at the Structure 2010 conference in San Francisco about how IT needs to change in the age of the cloud and the potential of moving from push to pull in business processes.
Hagel's latest book, "The Power of Pull," is co-authored by John Seely Brown and Lang Davison and is focused on how to address the most pressing challenges in a rapidly changing, increasingly interdependent world.
According to Hagel, "pull" starts with a broad business issue: for example, looking at long-term changes in a business environment to show how well a company is doing over a period of time. According to Hagel's research, some metrics, such as return on assets, have shown that there are statistical issues--both legitimate and anomalous--that raise all kind of questions and show that not enough companies look for long-term sustainability.
With far less predictability and stability in markets and in business, "pull" has become more relevant than "push." There is a disconnect between management practices and the way the world has changed.
Hagel outlines three stages of how we're moving from push to pull:
Access--being able to get the resources you need. This is an area already being addressed by Google and other search engines that provide answers to queries. Attraction--you don't know what to look for, but there is opportunity to increase unexpected encounters. In this case, the goal is to find inadvertent patterns or dynamics that can then be reacted to. Full potential--ultimately, this newly discovered knowledge leads to performance improvement.
Cloud-based systems and services are an entry point to exploit the full potential of the vast amount of data that is always in play, but they tend to be stuck on the edge of organizations and practices, while the core of the process still needs to be addressed.… Read more