Business

One of the great things about working at a creative firm is that there's so much creativity around that it sometimes takes non-client-related work to fully channel it. From time to time, my colleagues at frog design embark on concept work for magazines to explore new territory and flex their skills.

The latest piece is a special project for Forbes' Special Report on Identity: The Troika card, a concept for a smarter Social Security card with a multifunctional screen that turns your identity card into a gadget. "Of the three forms of identification we have in the States--the … Read more

Dell joined a growing chorus of IT companies trying to grab a bigger slice of the market for digital health care records.

The computer maker announced a series of partnerships on Monday aimed at bolstering its health care chops. At the high-end, the company announced a strategic alliance with Perot Systems aimed at selling to hospitals, health systems, and physician practices. At the low-end, Dell said Sam's Club will start selling a system for doctors to manage their records electronically, combining Dell hardware and software from eClincalWorks.

The announcements come at the start of a healthcare technology trade show … Read more

I wrote earlier that "marketing with meaning" has the ability to "activate" customers. An effective way to activate customers is by activating the dormant social networks they inhabit (often without even knowing it). While social networking has visualized the so-called six degrees of separation, all business transactions have a social component and can be seen as expressions of the underlying social micro-universes, the "worlds within worlds," in which--shifting time and place--individuals travel and interact. As marketers face the daunting challenge of connecting with fragmented audiences that are increasingly split into billions of social atoms … Read more

Sign of the times! Hat tip to @csaper for spotting Affluence.org, an exclusive online social network for the wealthy, "aimed at forming a socially conscious, elite, and exclusive community that helps wealthy, influential, and affluent people make life better for both themselves and others."

Now that the "rich are under attack" ("The Economist"), entangled in a fatal web of Ponzi schemes, excessive executive bonuses, and a monumental destruction of assets (some $10 trillion, around a quarter of the wealthy's assets, has been lost in the financial crisis), their interest in finding new … Read more

Design is not the answer to everything, but it certainly has an important role to play in almost everything that holds a society together.

In light of the current economic crisis, several U.S. professional design organizations (AIGA, IDSA, and others), design education accreditation organizations, and Federal Government officials have seized the historic opportunity and joined forces to launch an initiative to shape a U.S. National Design Policy. In a moment of great global uncertainty and an erosion of national confidence, designers are perfectly positioned to take on a leadership role in "Re-designing America's Future," and … Read more

About four weeks ago, I went for an annual physical and had standard blood work done. I was told to call back in a week, and of course I forgot. Today I had a message that said: "Hello, this is Dr. XX's office, please call us back at xxx-xxx-xxxx." That was it--the person didn't identify herself and also didn't say what the call was for. When I dialed the number, I was expecting to be told that I owed them money. But actually, the woman on the phone had no idea why she had called … Read more

Even after it was clear that Blu-ray would win the DVD format race, Microsoft continued to stand behind the rival HD DVD.

The software maker may have had many reasons, including the fact that its technology was used by HD DVD, but another reason was that Microsoft had promised HD DVD format backer Toshiba that it would do so as part of its effort to win a patent cross-license deal with the Japanese electronics giant.

That's among the interesting tidbits tucked away in Marshall Phelps' new book, "Burning the Ships," which I wrote about earlier Tuesday. Phelps, … Read more

AUSTIN, Texas--Someone blogged that South by Southwest Interactive is just like the Internet itself: disjointed, decentralized, scattered, fast, aggressive, random, fragmented, and so on.

In fact, the main commonality between the two may be that the number of attributes to describe them is infinite. Like the Internet, the annual tech conference here is an echo chamber of an echo chamber, a place where original thought and commentary get mixed up and mashed up in a highly self-referential meta conversation.

That was already the case before Twitter entered the scene at SXSW two years ago, but the microblogging service has certainly amplified the effect. It was both comical and frightening to see the uber-individualistic geeksters at SXSW captivated by the invisible rules of an ostentatious behavioral uniformity: within 1 mile of the convention center, you could observe the strange ritual of groups of people standing or sitting together, chained to their iPhones, twittering instead of talking: "SXSW. Twittering about SXSW."

The real conversation was often limited to a quick "What's your name?" or "Where's the next party?" just to have some input for the next tweet. It is indeed a read-write generation that is coming of age in the wake of an all-dominant present, with no particular loyalty to the past and maybe not even an interest in the future (see Peggy Orenstein's recent piece on "Growing up on Facebook" in The New York Times Magazine).

Yet the rise of the social digerati is unstoppable. New data by Nielsen Online shows that social-networking sites (which encompass social networks and blogs, by Nielsen's definition) are experiencing growth rates of twice as much as any of the main destination sites (search, portals, PC software sites, and e-mail). The time spent on social networks and blogging sites is growing at more than three times the rate of overall Internet growth. Furthermore, social networks are gaining traction among new audiences. … Read more

Social media strategist Shannon Paul, who works with the NHL Detroit Red Wings, said many good things on a SXSW panel this Sunday, but the one thing that stuck with me most was her assertion that brands need to become more “human” in order to connect with their audiences. She wasn’t referring to personifying a brand through a human face (be it an average employee or a charismatic leader), but rather to exhibiting ‘branded’ behavior that is truly human. What does that mean? What is the most human trait of all human traits? Shannon Paul posits it’s vulnerability.… Read more