BMW created a new portal that lets buyers of custom-ordered 2011 X3s watch their newly purchased SUV being built at the Spartanburg, S.C., plant.
The automaker isn't expecting viewers to act as quality control for their cars, though having seven cameras trained on the assembly line probably will cut down on the goofing around. The new feature helps BMW cater to often-cultish brand followers who want a more enhanced customer experience.
"Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of … Read more