ShopWell gives food buyers new tools for healthy eating
If you're going to try to help people figure out the best foods for their individual circumstances, why not bring a little Silicon Valley sensibility to the table?
That's the thinking of ShopWell, a Palo Alto, Calif.-based start-up that's hoping to become a major player in the ever-growing personal nutrition recommendation arena with a high-tech matching algorithm.
Founded by Brian Witlin, a former entrepreneur-in-residence at leading design consultancy IDEO, ShopWell is aiming to give individual shoppers Web- and mobile-based applications that offer the best possible suggestions about what groceries to buy based on their own personal … Read more