Surprise! UBS lowers Internet ad spending estimates
Investment bank UBS has cut its estimates on digital-ad growth, in conjunction with gloominess about the overall advertising industry. The sector will continue to grow, a report said, but it will slow down significantly.
"UBS estimates that Internet will remain the only segment with positive growth until 2010," a release from the company read, "though the growth rate could drop as low as 10.4 percent in 2009." That's still optimistic compared with some folks in the industry, like Gawker Media founder Nick Denton, who released his own predictions this week that Internet advertising will … Read more
