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Highlights from EA's E3 press event

LOS ANGELES--I had to hold back a laugh or two as Electronic Arts' E3 press conference kicked off. Not because of its scale, which was quite large in LA's Orpheum Theater, but because it began with a video of Need For Speed: Hot Pursuit, EA's latest vehicular "chase or race" title that features rural mountain police driving Bugatti Veyrons.

How a sleepy mountain town's police force got itself a $1.7 million supercar was never really explained. But the hiss of turbo, the wild revving of million-dollar engines, and the road signs that frequently went whipping by in a blur of yellow only made it easier to forget. After all, it's EA's world, and after sitting through enough of the company's trailers you just end up accepting it as its own form of reality.

As the video transitioned into a live demo of Hot Pursuit, EA's Craig Sullivan desperately tried to catch up with the bad guy in a Lamborghini Gallardo, who was eventually flipped, totaled, and presumably still alive, despite the epic slow motion crash sequence that sent bits of the car showering toward the camera. In other words, exactly the kind of thing you'd expect to happen when you mess with the boys in blue--and their car with tires that cost $25,000.

The pomp and circumstance of the event came just two hours after Microsoft had unveiled a smaller, more feature packed Xbox 360 hardware, and demoed a handful of motion-controlled games that will run on the Kinect platform. EA followed suite, showing off its Active series, which has been designed to get gamers off the couch by turning exercise into a series of mini-games.

The new version of Active (called simply Active 2) comes out in November and works on all three major consoles. However, on stage it seemed to have the best showing on the Xbox 360, which was using a Kinect unit to track the demo player's body movements. The players using Sony's PlayStation 3 and Wii, on the other hand, had to have sensors attached to various parts of their bodies--and even then, the movement looked a little artificial when rendered back on screen.

Casual fitness games were not what stole the show though. Ultimately what got the most applause were… Read more

Face.com opens its face recognition tech to devs

The facial recognition technology that powers Face.com is now available to third-party developers. Those who are interested in using it inside of their applications will be able to take advantage of an open API that the company is making public Monday morning.

For consumers, Face.com's technology brings some very interesting things to the table. Face has already offered a tagging tool, as well as a recognition-based alert service for Facebook. But not everyone keeps their photos there. Using the new API, developers could build similar facial recognition tools into both desktop and Web based photo organizing apps … Read more

Le Whif breathable coffee: Skip the cup

We've covered Le Whif before. In case you missed it, by merely inhaling from a tube, one supposedly gets the full-on taste of chocolate, as well as the sensory satisfaction that comes from eating it, sans the pesky calories. While I'm all for things from The Future, I'm not quite sure how I feel about this one.

Now Le Whif is back with a version that offers breathable coffee powder along with a jolt of caffeine (all in a new, biodegradable container). I'm really not sure if I want particles of caffeine going directly into my … Read more

Facebook's photo uploader gets an overhaul too

Hot on the heels of a visual face-lift, Facebook on Friday announced that the prototype version of its photo uploader, which was introduced in mid-November of last year, will soon be rolling out to all users.

Unlike the existing version of Facebook's photo uploader, the new uploader requires the installation of a browser plug-in. This inconvenience is rewarded with the option to leave Facebook entirely, while the photos continue to upload in the background. Previously, users would have had to leave that window or page running while the uploader did its magic.

Facebook also said the new uploader supports … Read more

Digg expands its API, launches 'lite' version

Digg on Wednesday introduced a small change to its developer API that could have a big effect on the need to visit Digg.com.

The company is now allowing third parties extended write access to the site, which will give users the option to Digg and bury both stories and comments from outside applications. Short of allowing users to submit and comment on stories, these new changes will provide much of the same experience as visiting Digg.com with whatever interface third-party developers have created.

Along those same lines, the company has also launched a reference page for what developers … Read more

Recession special: Buy Guitar Hero 5, get Guitar Hero: Van Halen for free

In a move sure to resonate with recession-minded gamers, Activision's just-released Guitar Hero 5 game includes an offer to get the highly anticipated Van Halen version of the music game franchise for free.

As a value-based pushback against the Beatles: Rock Band juggernaut, it's an excellent idea. Guitar Hero 5 includes 85 tracks (versus just 45 in the Beatles game), plus 44 more in the Van Halen spin-off.

Guitar Hero 5 includes acts from Johnny Cash to Stevie Wonder to Tom Petty, while Guitar Hero: Van Halen has 25 classic VH songs, plus 19 more from "guest … Read more

Tons of options

StuffIt Deluxe offers users tons of options for compressing files. So many that novice users might find the detailed options a bit overwhelming. However, thanks to its helpful wizards and comprehensive Help menu, even the least experienced user will quickly get acclimated to this effective program.

The program has a busy user interface, but it's laid out very well. Basic commands line the top and tabs keep the program's many configurations organized. We recommend that users take advantage of the help wizards that guide you through the process of creating a new archive, compressing files for e-mail, FTP, … Read more

Report: FTC to go after blogger freebies

The Federal Trade Commission is planning to crack down on bloggers who review or promote products while earning freebies or payments, the Associated Press reported Sunday.

This would, for the first time, bring bloggers under FTC guidelines that ban deceptive or unfair business practices.

"New guidelines, expected to be approved late this summer with possible modifications, would clarify that the agency can go after bloggers--as well as the companies that compensate them--for any false claims or failure to disclose conflicts of interest," the article explained.

The rules could be quite strict, even extending to the practice of affiliate … Read more

Face it: The best stuff is expensive

Here at CNET we write about all sorts of gadgets and toys, but I've noticed that when I write about high-end gear I get the biggest reaction.

I like hearing about stuff I can't afford, like the recent road test of the $80,000 Jaguar XFR. The big sedan can hit 162 mph, can stop from 150 in 6 seconds, and it's a ball to drive fast. Funny, the road tester never mentioned fuel economy. There you go, people don't buy $80,000 cars for their practicality, they buy them to be seen in and for how well they perform.

High-end audio isn't so different, but it's more private. High-end buyers' families and friends are the only ones who'll ever get to be bowled over by the sound and looks of their spectacular audio systems. So while you've probably heard of Jaguar, chances are you're less familiar with high-end audio brands. I'm here to help raise awareness of quality audio.

I write about the world's best audio gear for "Home Entertainment" magazine, and I recently had the pleasure of testing the Burmester 032 integrated stereo amplifier ($22,495) and B25 speakers ($11,995/pair). Burmester is based in Berlin, Germany. The company builds the sort of hi-fis a Jaguar owner would buy.

The 032 amplifier's sculptured metalwork is drop-dead gorgeous. The amplifier's front and sides are covered by machined heat sinks. They provide optimal cooling for the stereo 240-watt-per-channel amplifier's output transistors, eliminating the need for noisy fans. Burmester components, fully decked out in chrome, are a startling sight to behold. … Read more

Leg extensions turn humans into horses

The notion of horse legs for humans just seemed strange to me--until I saw longshot Mine That Bird's gorgeously graceful sprint to the finish in Saturday's Run for the Roses. Now I sort of get why a human would want to approximate equine movement. Such strength, such speed, such hooves.

Seattle artist Kim Graham says her Digitigrade Leg Extensions "give a person the uncanny and graceful appearance of an animal." Granted, they don't look all that comfortable, though the artist insists it takes just 10 to 15 minutes of walking to get used to them. … Read more