In Electronic Arts' mind, the company isn't any different than the likes of Apple or Amazon.
That is, if EA's online gaming platform, Origin, takes off with consumers. EA Chief Operating Officer Peter Moore believes it's a way to plug in directly to the home similar to Apple's iTunes or Amazon's online storefront. Clearly, Origin is much more limited; beyond games, iTunes and the App Store offer music, videos, and different kinds of apps, while Amazon sells virtually anything on its site. But the concept of creating a direct connection with individuals remains valid.
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