Tim Carter was blindsided when his home-improvement site AsktheBuilder.com fell out of favor with Google's search algorithm about 21 months ago. His daily ad revenue from Google AdSense crashed from $1,400 to $70.
"I have learned my lesson," Carter said. "Anybody who builds a business based on the whims of a search engine's algorithms -- that's a foolish thing to do."
This recrimination, mind you, is coming from a former Google advocate. In 2009, Google published an AdSense case study about his success, and Carter even testified before the U.S. Congress … Read more