Today we're talking about game mechanics. Check-in apps like Foursquare use philosophies of game design to pull users deeper into engaging with them. The success of this concept has begun to infect other technologies, from consumer Web services to business applications. Software and services are getting game-ified.
We have three guests today to talk about this. They're all quickly becoming experts in this new field.
I met Dru through a comment he left on the blog of our guest, venture capitalist David Feinleib of Mohr Davidow Ventures. David led investments in companies like Doxo, Hi5, and Visible Measures, and is currently looking at opportunities in the game mechanics space.
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