priceline

If you care about Web, ignore this IPO

commentary File this one under "shameless."

After federal lawmakers concluded that Affinion Group preyed on the public, the post-transaction marketer is now asking the public to become an investor. Last month, Stamford, Conn.,-based Affinion filed for an initial public offering.

Affinion said in documents filed with the Securities and Exchange Commission that it is seeking to raise $400 million. According to The Wall Street Journal, Affinion has yet to set a price range or date for its IPO.

Last year, U.S. lawmakers launched an extensive investigation and found that the practices employed by Affinion--as well as … Read more

William Shatner, tech mogul?

So sorry, Ashton Kutcher: The biggest success of a Hollywood-Silicon Valley crossover may ultimately turn out to be William Shatner. A gossip item in the Toronto Sun cites "unofficial word on Wall Street" in claiming that the former "Star Trek" star's decade-plus stint as the poster boy for travel deals site Priceline.com has been worth $600 million. Shatner was originally paid in Priceline stock when he began his pitchman gig in 1997, and it's been doing rather well as of late.

To put things into perspective, with $600 million Shatner could probably buy … Read more

Marketers in credit card scandal start lobby effort

Representatives from some of the post-transaction marketing firms now under government scrutiny for allegedly duping consumers into signing up for membership programs are trying to whip up support on Capitol Hill.

According to my sources in Washington, D.C., some of the marketers have sent representatives to meet with individual lawmakers about taking up their side as the U.S. Senate commerce committee continues to investigate the practices of three firms: Webloyalty, Affinion, and Vertrue.

These companies, all based in Connecticut, are accused by Sen. John Rockefeller (D-W.V.), the committee's chairman, of misleading as many as 30 million … Read more

Priceline shrinks from marketing scandal

Update: Dec. 15, 2009 7:50 a.m.: To include US Airways in list of companies that have stopped using post-transaction companies.

Priceline, an online travel site accused by the government of selling customer credit card information to "scam" marketers, says it no longer has any relationship with those marketing firms.

Company spokesman Brian Ek said Priceline, perhaps best known as the "name your price" company, stopped using post-transaction firm Affinion sometime last month. The news was first reported by The Connecticut Post.

In May, the U.S. Senate launched a probe of the company, as … Read more

Congress probes Visa, AmEx role in Web scam

For years, baffled consumers looked to Visa, MasterCard, and American Express for answers when mysterious charges from "shadowy companies" began appearing on their credit card statements.

Even though all three card companies have rules designed to protect users from unauthorized charges as well as to weed out problem-plagued merchants, thousands of people appear to have complained to their card companies for years about three post-transaction marketing companies: Webloyalty, Vertrue, and Affinion. Perhaps as many as 30 million people were affected, according to a government report.

The U.S. Senate Committee on Commerce, Science, and Transportation launched an investigation … Read more

E-tailers snagged in marketing 'scam' blame customers

First, the good news for consumers: the U.S. government's investigation into how dozens of well-known online stores worked with controversial marketers to "deceive" customers out of $1.4 billion has prompted some retailers, including Continental Airlines, to sever ties with the marketers.

Now, the bad news: the marketers--Affinion, Vertrue, and Webloyalty--are still in business and judging from the responses of many of the retailers involved, such as Priceline, Classmates.com, FTD, Shutterfly, and Orbitz, it will be business as usual. They see nothing wrong with the marketing practices that millions of angry online shoppers and members … Read more

Feds: Top e-tailers profit from billion-dollar Web scam

Updated at 2:50 p.m. PST to include quotes from senators and names of retailers that do business with Vertrue, Webloyalty, and Affinion.

Words like "scam," "fraud," and "arrest" filled the air during a Senate hearing on Tuesday that focused on the controversial marketing companies that allegedly dupe consumers into paying monthly fees to join online loyalty programs.

Vertrue, Webloyalty, and Affinion generated more than $1.4 billion by "misleading" Web shoppers, said members of the U.S. Senate Committee on Commerce, Science and Transportation, which called the hearing. Lawmakers saved … Read more

Did online companies market their brands well at the Super Bowl?

Can you communicate what a Web site is about to millions of sports fans looking for entertainment above all else? Now that the Super Bowl is over, let's examine how well the online firms that bought ads fared in delivering spots that effectively communicated their online services.

Some companies did well. But it looks like others left viewers scratching their heads...

CareerBuilder Online career search service CareerBuilder offered up a 60-second ad for the Super Bowl that used the tagline, "It might be time (to look for another job)" after providing examples of thoughts some workers might … Read more

Vayama: international travel ticket search 2.0

Vayama is a new airfare-ticket-finding service the likes of Expedia, Priceline and Travelocity. However, instead of focusing on domestic travel, Vayama is marketing itself as a provider for international flights. The service is also beginning to build what looks like a people-powered travel tips section to help newbie travelers with the post-airport journey into foreign cities that can often be confusing.

To begin any travel search, users can enter their data as usual, or use Vayama's neat touch-and-go map, which lets you zoom into various parts of the world to select arrival and departure cities. The map is powered by Microsoft Virtual Earth and is a nice way to see where airports are geographically located without having to look them up elsewhere. Each airport's dot is also proportionately sized for how big it is in real life. Large international airports such as LAX and JFK have big dots, whereas some of the stateside and municipal airports get tiny ones.

Once you've found your tickets, you can pick out your seat with Vayama's seat finder, which is presented in a slightly angled 3-D image. Seat finders for plane travel is certainly nothing new, but it's fairly simple to visually see the open and full seats--and even cooler to click an open seat and see yourself appear.

Before buying any tickets, you can also do some brief research on any city, which will show you how much it costs (in U.S. dollars) to get to and from the airport, as well as around selected cities using private or public transportation. To make those numbers a little more accurate, Vayama is building out its own people-powered reviews network, where users can dish on city information in exchange for discount credits on airfare.

In my brief testing this afternoon, some of the fares I searched for were very competitive with those I found on some of the major providers. Vayama was also a little faster in the search, although not nearly as comprehensive as my personal favorite flight-finder, Kayak.com, which found the lowest prices of the bunch.

One of the big things missing is a way to check if you're currently getting the best deal on your ticket, or whether it's worth waiting for a price drop; something you can do with Farecast, although not for international flights. Like any Internet shopping experience, ticket services like this are useful, but it never hurts to check the competition--especially when their mascots are gnomes and William Shatner.

To see a shot of the 3-D seat finder, keep reading.… Read more