Apple has reached the top spot in corporate brand perception for the first time in Japan, as iPhone makes solid gains there, Nikkei said on Wednesday.
Apple saw a "greater willingness of businesspeople to recommend its products," according Nikkei Research.
And the U.S. company continues to rank high in "originality and brand premium," indicating that Japanese businesspeople are willing to pay more for Apple products, the report said.
Apple has boosted its standing in Japan with strong sales of the iPhone 5. The iPhone 5S and 5C are expected to further bolster Apple's position … Read more