Of course he knows what he's doing.
It's worked before and here it will work again. At least in Kenneth Cole's definition of the word "work."
On Thursday, Cole posted an eminently judged tweet that reads: "'Boots on the ground' or not, let's not forget about sandals, pumps and loafers. #Footwear."
He'd like you to get angry. He'd like you to foam at the mouth and spit in his direction. Perhaps a metaphorical boot in the groin wouldn't go amiss.
This is PR. Which is an acronym for Please Ridicule.… Read more