Let's face it, Nascar driver Jimmie Johnson is a winner. This guy is never far from the top of the points rankings and damn near always a top finisher in NASCAR events, especially in races that count the most such as those that take place at the end of the Nascar season, the Chase for the Sprint Cup series. Roughly a week ago, Johnson finished in first place and ranked first in the Pepsi 500 race in California, and this past Saturday, Jimmie continued his winning ways for the second week in a row by claiming yet another victory. … Read more
PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women.
"Our app tried 2 (sic) show the humorous lengths guys go 2 pick up women," a tweet read on Amp Energy's Twitter page. "We apologize if it's in bad taste & appreciate your feedback." The message was retweeted on Pepsi's official Twitter page.
The soft-drink maker stopped short of removing the free … Read more
NEW YORK--Broadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.
The September 18 issue of the Time Inc.-owned magazine will feature the first video ad to appear in print, George Schweitzer, CBS marketing president, said Wednesday at a press conference at the company's headquarters here.
The ad will be launched in partnership with PepsiCo to promote Pepsi Max soda and the TV network's Monday prime-time lineup. Not everyone will be seeing it: the ad will appear in a magazine insert sent to subscribers in the … Read more
By Kristina Loring
With the Twittersphere reaching critical mass, lots of companies are establishing accounts to speak directly with customers, monitor their brand, and respond to questions and rumors. Most of them are using the microblogging service to become more transparent and as a trustworthy resource for their followers, while also exposing a more personable aspect of their brand.
Here are some examples, researched by Brilliant Ink, a communications agency specializing in strategic messaging and content development:
Where in the world is the global warming solution? Well, as usual, it still rests with us, the consumer.
When we care enough to vote with our ballot AND our wallet, industry and government follow.
Food for thought:
On us -
Cars - I live in the San Francisco Bay Area, and we have oodles of pretty hybrids on the road. But the payback on a hybrid is about 9 to 11 years for the average diver (longer than the automakers say the "rated life" of the car is). Not a pretty picture. But if we all simply … Read more