SXSW shocker: For LevelUp, business strategy trumps buzz
That seems to be the logic behind mobile pay service LevelUp's presence at South by Southwest, a show where brands are drowning out startups in search of their breakout moment.
LevelUp, a 2-year-old mobile pay service operated by Boston startup SCVNGR, skipped dog-and-pony-show antics for a far more practical strategy that is drumming up dollars instead of buzz. The company is powering mobile pay at every food … Read more