monetization

Kyte gets Google AdSense, fresh new mobile sites

On Monday night video-broadcasting platform Kyte is launching several new ways to make money with its service. Included are two new ad servers from AdTech Helios IQ and Lightningcast, as well as a new option to pick up Google AdSense (for video) which includes pre-roll, graphic display ads, and endcap text ads. These join Kyte's internal ad manager, and help fill out any ad inventory depending on how popular your shows are.

It's worth noting all of this is still only for pre-recorded content, and as such can't be used for monetizing live streaming shows. I'm … Read more

YouTube monetization chief departs

Update 7:59 a.m. PDT June 4: Comment from Cooliris added.

Shashi Seth, the executive leading the effort to make money from video-sharing site YouTube, has left Google, the company confirmed Thursday.

"Shashi was a valued member of both the Google and YouTube teams, and we wish him well in his new endeavors," the company said in a statement. Asked about plans for his replacement, the company said, "We have a talented team leading our monetization efforts at YouTube, and we are excited about the future."

The departure was reported Tuesday by Om Malik, who … Read more

Talking about Facebook with Facebook at the SNAP Summit

Facebook's Senior Platform Manager Ami Vora took the stage at this morning's SNAP Summit in San Francisco to talk about "the state of the platform" from Facebook's perspective. Besides a rehash of the social graph spiel from the launch of the applications platform earlier this year, several interesting numbers were thrown around, including one that noted that 1 in 4 people in Toronto are on Facebook, and that each Facebook user turns about 50 pages a day. The most impressive, however, is that 85 percent of users on Facebook have added at least one application … Read more

Skype Prime: get paid for your VoIP

Skype launched a new paid-by-the-minute service last night called Skype Prime. Like competitor Ether, Skype users can set their own per-minute rates that get charged to the caller. Skype Prime takes 30 percent of the fees to pay for the service, which is double Ether's 15 percent. The service is aimed mainly at consultants and other professionals looking for an easy way to monetize their phone calls.

Skype Prime users can set up as many types of paid-for calls as they want, with short descriptions and custom pricing. Each one is listed on your Skype profile for others to … Read more

Lulu TV wants you to cash in, if you pay up

Monetizing user-generated content is going to be big this year. Video hosting site Revver has been doing it since its inception with its 50/50 model, but what if you could get more than that? Lulu TV, which launched late last year, is promising to give its video-sharing users 80 percent of the revenue generated from all site traffic. There's just one catch--you have to pay $15 per month to throw your hat in the sharing pool.

The economics for the shareholder subscription are far from simple. Joining the site as a shareholder, it's in your best interest … Read more