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Hasselblad has lowered the price of its high-end medium-format cameras from the upper stratosphere to the lower stratosphere.

The 60-megapixel HD4-60's list price is now $30,995, down $9,000, the company said Friday. And the HDR-200MS, a "multishot" model can combine four 50-megapixel shots into one higher-quality image to compensate for image sensor shortcomings, was cut $8,000 to $35,995.

Lower down the line, but geared and priced for professional photographers, the HD4-31 with a 35-90mm lens is down $3,595 to $15,995.

Hasselblad specializes in medium-format cameras, which in an earlier era meant … Read more

Trying to find new markets for its high-end photo gear, Phase One today announced camera systems for aerial photography and for reproducing artwork.

Both cameras use the company's big, expensive, medium-format image sensors, but the camera bodies are modified compared to what it sells to its more typical customers, photographers taking fashion and product photos. For one thing, they're made with rugged aluminum bodies to better withstand industrial conditions; for another, they drop the reflex mirror and viewfinder of ordinary cameras.

The iXR is geared for reproducing artwork or machine-vision needs; it can be controlled via live view … Read more

Mamiya Digital Imaging and Leaf Imaging, two Phase One-controlled brands in the medium-format photography market, have become one.

With the new Mamiya Leaf brand, the two camera specialists will join product development and support activities, the companies said today.

Medium-format photography has been reshaped dramatically through the transition from film to digital. Using larger frames of film let photographers capture higher-quality imagery, but correspondingly large image sensors come at a much higher price.

Medium-format cameras traditionally came with removable camera backs, and Copenhagen-based Phase One and Tel Aviv-based Leaf make digital versions that would attach to camera bodies. Tokyo-based Mamiya … Read more

When describing Phase One's IQ180-based camera system, there are plenty of superlatives you could pick.

High resolution is one choice: the sensor captures 80-megapixel photos measuring 10,328 by 7,760 pixels.

Expensive is another obvious candidate: the IQ180 image sensor costs $43,990. Adding in the 645DF camera body and Schneider-Kreuznach's 80mm LS lens bumps the price to $47,990.

But the one that intrigued me the most was outstanding color.

Over two weeks shooting with the IQ180 and 645DF medium-format camera body, I was consistently impressed with the depth and subtlety of its images' color. As often as not it was the color, not the high resolution, that made me want to dive into the photos (having a high-gamut display helps a lot) and print posters. Skin tones look more alive and natural, and I found myself shooting to capture color much more than I usually do. … Read more

Professional camera manufacturer Hasselblad, a storied company based in Sweden that's wrestling with the transition to digital photography, has been acquired by Ventizz Capital Partners.

Specifically, the medium-format camera maker is now part of the Switzerland- and Germany-based private equity firm's Ventizz Capital Fund IV, the companies said today. The firm will provide new capital for a growth strategy, Ventizz said.

"We are proud to have such an iconic brand in our portfolio and are convinced that with solid financial support and a suitable growth strategy, Ventizz can further strengthen Hasselblad's position as the first-class producer … Read more

The new top-end model from medium-format camera maker Hasselblad is now on the market, and it's not cheap: the 200-megapixel H4D-200MS will set you back 32,000 euros, or about $45,000.

The camera actually uses a sensor with a mere 50 megapixels, but with Hasselblad's multishot technology combines six shots into one. That means moving subjects such as fashion models need not apply. But a lot of this very high-end photography involves static subjects such as jewelry, watches, cars, and paintings for reproduction.

Hasselblad announced the H4D-200MS last September at the Photokina show. At the time, the … Read more

Today Pentax announced the smc D FA 645 25mm f4 AL SDM AW lens for the 645D digital medium-format SLR camera. This is the second lens in the 645D series, along with the smc D FA 645 55mm f2.8 AL SDM AW lens($1,100). The new D FA 645 25mm f4 is an ultra-wide-angle lens offering the equivalent focal length of 19.5mm in 35mm format terms. When mounted on a 645 film camera the new lens has an equivalent of 15.5mm. This is the widest of all Pentax 645 lenses.

The 25mm 645D lens, along with … Read more

Strange Rain is pretty hard to describe without actually playing with it, but we'll give it a shot. The primary function of the app is to give you a break from your hectic life by displaying a mesmerizing scene of rain falling from the sky. The iPhone screen acts as a skylight, so you're looking straight up as rain drops fall and hit the screen. You can slightly affect the raindrops as they fall by touching the screen and moving your iPhone, and tinkly music from a haunting melody plays amid soothing storm sounds, every time you touch … Read more

Phase One, the Danish maker of high-end digital camera gear, announced a new top-end product: an image sensor with a whopping 80 megapixels.

The IQ180 is a digital back, which consists of an image sensor, viewing screen, and associated electronics housed in a removable module that fits on the back of a medium-format camera body such those from Phase One-controlled Mamiya. The medium-format market, which consists largely of photographers shooting expensive subjects such as fashion models and jewelry, is a demanding one willing to pay a premium for the very detailed images made possible with medium-format gear. Phase One's … Read more