market

Facebook's mobile ad revenue forecasted to skyrocket in 2013

Facebook's focus on upping its mobile ad presence over the last year seems to have paid off. Literally.

The social network is expected to make nearly $1 billion from mobile ad revenue in 2013, according to a report released today by market research firm eMarketer.

"Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5 percent of mobile ad revenues in 2012 and is expected to take 13.2 percent this year," eMarketer wrote in a blog post today. "In the mobile display market, however, Facebook is on top, projected to grab … Read more

Apple's new campaign: iPad is still lovable, kids

It's always troubling when a salesman looks into the future and tells me that I'm going to love something.

How can he possibly know? It makes me feel so terribly obvious, devoid of secrets and subtlety.

Oddly, Apple has decided to use the opportunity of this weekend to tell me why I'm going to love the iPad.

How does Apple know I don't? Perhaps I dated it for a while and decided it was too short or too demanding or just too beautiful for me?

A new Web campaign for the iPad swoops in after a similar exercise for the iPhone, … Read more

Apple tries new pitch to woo video pros to latest Final Cut

Just days ahead of one of the largest gatherings of video producers, Apple's making a new push for attention -- and hopefully adoption -- of its controversial video editing software.

Apple today debuted a new series of promotional plugs by some top film and content makers, all in an effort to push others to Apple's Final Cut Pro X software, notes the Los Angeles Times. Some of those include videos featuring video editor and director Julian Liurette, director Tsui Hark, and Mexican media company TV Azteca.

It's not unusual for Apple to make these types of videos, … Read more

BlackBerry: BB10 is stealing customers away from rivals

It's not just the BlackBerry faithful signing up for the BlackBerry Z10.

More than half of the customers snapping up a Z10 -- 55 percent -- are coming from a different platform, BlackBerry CEO Thorsten Heins said during a conference call today.

Heins wouldn't go into detail about the breakdown of where these customers were coming from, but it's an encouraging sign that the Z10 was enticing enough that people were willing to switch over to the new device. It's one sign of progress for a company badly in need of a home run.

"We'… Read more

Twitter ad revenue should near $1B next year, researcher says

Twitter's ad revenue is soaring, and a big reason for that is mobile, a market research firm said today.

eMarketer estimates Twitter will earn $582.8 million in global ad revenue this year, $950 million next year, and $1.33 billion in 2015. According to its boosted forecast, more than half of Twitter's ad revenue -- about 53 percent -- will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.

And mobile is where Twitter will see the most growth over the next two years, eMarketer said. By 2015, more than … Read more

Samsung poised to double lead over phone rivals, IHS says

Thought Samsung's smartphone market share was high before? Just wait until the Galaxy S4 is released, IHS said today.

The technology research firm expects Samsung to more than double its percentage point lead over rivals from 2012 to 2013. Samsung held 29 percent of the cell phone market in 2012, while Nokia ranked No. 2 with 24 percent. IHS didn't specify what percent of the market Samsung should control this year but said its lead over its nearest rival should rise to 11 percent (from the 5 percentage point lead in 2012).

That's a pretty bullish estimate … Read more

At SXSW, hardware goes soft

AUSTIN, Texas -- An open-source Android gaming console and 3D printers ready to scan you Tron-style were what the organizers of the annual South by Southwest Interactive conference here wanted badge-holders to care about.

Instead, people chose Grumpy Cat.

The annual show took a hard turn toward hardware in an attempt to expand its mandate, but badge holders swerved in another direction -- toward memes.

Hardware was unusually ever-present but remarkably unappreciated. It was as if conference organizers, who put new devices center stage in keynote presentations, wanted to intentionally shift the show's focus away from consumer Internet applications … Read more

Spin control: Apple goes on offense against Android

If he were the marketing chief for any company other than Apple, people would rightly figure that Phil Schiller's public bashing of Android was just part of the job description. And yes, there's that. But context is everything and Schiller's recent media offensive is part of a much bigger story with higher-than-normal stakes.

Schiller started the trash talking last week with a random tweet urging people to "Be safe out there" with a link to a report from F-Secure focusing on Android mobile security threats.

Then, on the eve of Samsung's Galaxy S4 announcement, … Read more

Twitter working on a music app

CNET Update sings along:

Twitter is working on a music app called Twitter Music, CNET has learned. First, Facebook adds a Music News Feed, now Twitter works on an app for discovering music. Is everyone trying to be more like MySpace?

Also in Wednesday's tech roundup:

- Samsung's Galaxy S4 may not have eye-scrolling technology, but we'll know for sure on Thursday. Follow CNET's live blog of the announcement. Coverage begins at 3 p.m. Pacific, 6 p.m. Eastern.

- Whatever Samsung announces, there will be plenty of promotion. A report shows Samsung spends more than Apple on marketing. … Read more