When it comes to being a leader in the tech industry, how important is the "coolness" factor? Clearly, the iPhone and the iPad are cool products, therefore making Apple a cool company. Android's coolness factor is also on the rise--scoring a few extra points on the coolness scale for Google, as well.
But can HP--an old school tech company right up there with IBM--score some coolness points to drive its popularity among consumers? New CEO Leo Apotheker is pretty sure it can. And to do so, the company is getting ready to generate some buzz with a … Read more