What's the best way to get the word out about your upcoming video game? If you're displaying your wares at E3, it's a time-honored tradition to hire a few celebrities to, if not downright endorse it, then at least to stand near your product and mention it a few times.
We saw this at Microsoft's press conference, featuring Paul and Ringo, along with Steven Spielberg and Tony Hawk; and later at Ubisoft's press event, with guest appearances by James Cameron and Pele (yes, the soccer player).
Microsoft's evening press event, featuring The Beatles: Rock Band, plus playable demos of Halo: ODST and Left 4 Dead 2, continued the celebrity theme. We got a chance to play "Back in the USSR" and "Taxman," but the real excitement started when we left the stage and were replaced by the unlikely combo of Dhani Harrison and Christopher "McLovin" Mintz-Plasse. … Read more