As information proliferates, so does the need to understand what it means. Business intelligence has long played a role in discerning customer behavior and defining how businesses define metrics.
But, BI is typically pretty boring (if not an oxymoron)--that is until you start applying the techniques and software to information that's interesting.
JasperSoft CEO Brian Gentile provided some insight into the opportunities available for upstart vendors to take advantage of consolidation as well as the "consumerization of information" -- where users expect to have their business info available just as they would any other internet-based data. … Read more