hearst

Hearst Magazines acquires relationship advice site

Publishing giant Hearst Magazines announced on Wednesday plans to acquire Answerology, a New York-based start-up that offers a question-and-answer service for relationship advice. Financial terms of the deal were not disclosed, but PaidContent reported that it was in the seven figures.

Matthew Milner, Answerology's founder, will be brought on board Hearst as vice president of community and social media in the conglomerate's Hearst Magazines Digital Media unit.

Answerology's schtick is that it allows users to ask anonymous questions about family, marriage, dating, and other heated subjects pertaining to relationships, and those questions can be targeted toward select … Read more

Big-media acquisitions roll on as Hearst snaps up Kaboodle

Late on Tuesday night, the news broke on the Wall Street Journal's Web site that publishing empire Hearst Corp. has made plans to acquire Kaboodle, a social shopping site that launched last year and now draws in over two million unique visitors per month. Like rivals ThisNext and StyleHive, Kaboodle lets members recommend and learn about new products through compiling lists; it also connects users who have similar shopping tastes.

Hearst and Kaboodle issued a joint press release on Wednesday morning announcing the acquisition deal. "With its impressive technology, tools and audience, Kaboodle is a natural overlap for … Read more

What does MySpace news about removing 29,000 sex offenders mean for parents?

MySpace has quadrupled its estimated number of registered sex offenders posting profiles on the site, from its May estimate of 7,000 to a current tally of 29,000. The pages of identified offenders have been deleted. What does this news mean for parents? How do we assess risk and keep it in perspective, and what best practices should be implemented on family, corporate and societal levels to keep kids safe?… Read more

YouTube gets local TV news programming

This announcement slipped through the cracks yesterday but is one of the more interesting partner dealings with YouTube we've seen in a while (besides that AppleTV bit last week). YouTube is now hosting several channels for Hearst-Argyle, a television company that owns 26 local TV stations in the United States. YouTube will be sharing revenues with Heart-Argyle based on viewership, similar to what's been done with some of the other partnered content providers like the BBC and several sports leagues.

There are already five dedicated YouTube channels that now host a variety of content, ranging from local news … Read more