One of the struggles in developing software is figuring out which features are part of a bigger product and which ones may be products in and of themselves.
A case in point is Zurb, which makes the Notable application for Web site feedback. In June, Zurb launched a simplified version of Notable called Bounce, which it viewed as a demonstration of just one of Notable's features. Little did Zurb's team know that Bounce was not just a feature, but a new product that intrigued a broad user base.
Bounce saw these results:
The Bounce site went from zero to more than 30,000 links pointing to it in first seven days after launch. Bounce went from zero to about 150 countries using the tool in first seven days after launch. In its first month, Bounce made it to the No. 4 spot in Google search results for "bounce."
While these statistics will surely change over time, they are impressive. So what made this launch successful? … Read more