Sustainability may be all the rage but, as the song says, it's not easy being green.
Without widespread standards, companies are struggling with how to properly calculate and disclose their carbon footprint to the public. And many don't have the financial resources to address environmental resource concerns.
Kevin Wilhelm is the chair of the Greater Seattle Chamber of Commerce Sustainability Committee and CEO of Sustainable Business Consulting. His new book, "Return on Sustainability," which got endorsements from environmentalists Robert F. Kennedy Jr. and Laurie David, takes a shot at deciphering the ins and outs of corporate … Read more