In this day and age of technological advancement and digital lifestyles, it's incredible to me that nearly half of a recently surveyed audience opened junk e-mail (aka spam), intentionally.
According to an Ipsos Public Affairs Messaging Anti-Abuse Working Group (MAAWG) survey report (PDF), tens of millions of users continue to respond to spam in ways that could leave them vulnerable to a malware infection or bot network.
The results of the survey show that nearly half of the users have opened spam, clicked on a link in spam, opened a spam attachment, replied, or forwarded it--all activities that leave consumers susceptible to fraud, phishing, identity theft, and infection.
Of those who intentionally opened spam, they did so to unsubscribe or complain to the sender or to see what would happen. Fifteen percent clicked to learn more about the products or services being offered.