dreamworks

Intel and DreamWorks plan to show off the fruits of their 3D collaboration in a Super Bowl 3D extravaganza this Sunday as DreamWorks prepares to tap into future Intel Larrabee graphics silicon.

The Super Bowl ad sponsored by DreamWorks Animation, Intel, and NBC will feature a 3D trailer of the animated movie Monsters vs. Aliens, coming out in March. A second spot will be a 3D commercial for PepsiCo's SoBe LifeWater energy drinks. Viewers--as they will in the movie theater--will need special 3D glasses to see the effects. (Intel has made 125 million of the InTru3D glasses, which are … Read more

Intel has upstaged Advanced Micro Devices at DreamWorks Animation. The movie studio has decided to drop AMD and go with processors from Intel, citing better performance and a more promising roadmap.

DreamWorks specifically mentioned Intel's upcoming Nehalem processor and Larrabee graphics chip as reasons for the switch.

Intel and DreamWorks announced Tuesday that they had formed a strategic alliance for 3D filmmaking technology. DreamWorks plans to produce all its feature films in stereoscopic 3D--which requires the viewer to wear special glasses for enhanced 3D--beginning next year. Intel will provide DreamWorks with "the latest high-performance processing technologies, including future … Read more

Intel and DreamWorks Animation on Tuesday announced a strategic alliance designed to power up the movie studio's 3D authoring tools.

Faced with increasing demand for 3D animated feature films, DreamWorks will receive access to Intel's latest and future high-performance chips, including those with multiple processing cores. Intel's software engineers will also work with DreamWorks to tweak the studio's applications to run on an Intel-based computing infrastructure.

"Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel's industry-leading computing products, we will create a new and innovative way for … Read more

At its Connecting the World event in Berlin, Germany, HP unveiled the first DreamColor monitor from its partnership with DreamWorks. The DreamColor LP2480xz is a 24-inch LCD that will set you or your design shop back $3,500. For the money, you get 30-bit color for over 1 billion color possibilities (standard LCDs are 24-bit for 16.7 million color options). HP says you will see deeper reds, blues, and greens when standing next to a run-of-the-mill consumer LCD, while blacks will appear four times darker and whites are adjustable.

The DreamColor LP2480xz features a 1920x1200 native resolution, LED backlighting, … Read more

Linux (and principally Red Hat Enterprise Linux) has become the primary production platform for the animation industry, largely due to the engineering efforts of DreamWorks. Behind that effort sits Ed Leonard, chief technology officer at DreamWorks, who has been recognized for his work with an Annie Award for "promoting the Linux open system for animation in animation studios and gaming software development."

I first met Ed back in 2004 while still at Novell. I was trying to dislodge Red Hat within DreamWorks. Needless to say, I failed. :-)

Ed was a director back then. He's since become … Read more

Ah, the emails and voice mails were flying fast and furious yesterday after Paramount and DreamWorks made their little announcement about going HD DVD exclusive. At just after 4 p.m. in New York, Fox and MGM put out a press release saying they were unveiling "an aggressive global Blu-ray Disc release strategy, including 29 new release and 'must-have' catalog titles that runs through the end of the 2007 calendar year."

The release went on to say that Fox intends to put out "at least one state-of-the-art title per month featuring numerous BD 'firsts'" and highlighted the fact that "Blu-ray was out-performing HD DVD 2-to-1 at retail in 2007." Among the 29 new releases, my eye was drawn to Master & Commander, Ronin, Cast Away, Independence Day, A Bridge Too Far, 28 Days Later, The Day After Tomorrow, and the Die Hard trilogy.

After the email went out, the phone started ringing: All the CNET the home-theater editors were contacted, so the PR folks at GCI Group in LA were working overtime, trying to do a little damage control. The basic message was, they may have this, but we have a whole more of that. And, did you hear that the Paramount deal doesn't include any of Spielberg's movies and that the deal only ran for 18 months? Tit for tat. Tat for tit. The war was raging.

Then, thanks to a New York Times article, word got out this morning that indeed (as I suspected), someone was getting paid off. The article noted that, "Paramount and DreamWorks Animation together will receive about $150 million in financial incentives for their commitment to HD DVD, according to two Viacom executives with knowledge of the deal but who asked not to be identified." Microsoft denied paying anything, but wouldn't rule it out as a tactic in the future. There was no word on who might be paying Universal for its exclusive HD DVD agreement, but you gotta think there's a pretty sweet deal in place there, too.

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Just when it looked like Blu-ray was getting the best of HD DVD, the latter scores a combination like Paramount Pictures and DreamWorks Animation.

Both companies announced on Monday that they had agreed to release exclusively on the HD DVD format, which is battling with rival Blu-ray to become the high-definition successor to the DVD disc.

The move by Paramount represents a setback for Blu-ray. The studio has supported both formats and the tally of studios exclusively committed to each format stands at 3-2 in favor of Blu-ray.

Sony, Disney and Fox support Blu-ray, but the momentum may be swinging … Read more

Just when you thought the next-gen DVD war was on the verge of being over, a couple of studios decide to muck things up even further. Today, Paramount and DreamWorks Animation announced that they will exclusively support HD DVD on a worldwide basis.

According to the press release, "The exclusive HD DVD commitment will include all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment."

"The companies each said that the decision to distribute exclusively in the HD DVD format resulted from an extensive evaluation of current market offerings, which confirmed the clear benefits of HD DVD, particularly its market-ready technology and lower manufacturing costs. Paramount Home Entertainment will launch its exclusive HD DVD program with the release of the blockbuster comedy hit 'Blades of Glory' on August 28th and follow with two of the biggest grossing movies of the year 'Transformers' and 'Shrek the Third'."

Until today, Paramount was putting out movies on both Blu-ray and HD DVD, so needless to say, the announcement came as a surprise. Also, all of this comes in the face of reports that on the software front, Blu-ray was outselling HD DVD by a 2-1 margin, and that both Blockbuster and Target would be pushing the Blu-ray format in stores. (Note HD DVD fans: Yes, Target will continue to carry the XBox 360's add-on HD DVD player). Consensus was that things were looking pretty bleak for HD DVD. Is this a game changer?

… Read more