Networked Insights: A peek at social-media analytics
Earlier this week I spoke with representatives from Networked Insights, a Madison, Wisc., company that tracks social network data and works it into analytics and "customer intelligence" for clients. It's a niche that might raise a few eyebrows for its watching-your-every-move nature, but let's face it--there are search analytics and blog analytics, so we shouldn't be a bit surprised that social network analytics are starting to take off.
Networked Insights is set to announce Wednesday that it has relaunched its Customer Intelligence Platform, an interface that clients can use to gauge what members of social-media … Read more