Like Phoenix, Marvel gives digital coupons a second chance
A Marvel digital-comics sale in January came with an unusual perk: a $5 coupon for a print comic book. As a lead-in to its Avengers versus X-Men story starting in April, Marvel is giving the coupon a second chance to power up both digital and print comics sales via its iOS (download) and Android (download) comics apps.
"The coupon bumped [digital comic] sales about 25 percent," David Gabriel, senior vice-president of sales for Marvel, said in a phone interview yesterday. Peter Phillips, the general manager and senior vice-president of the Marvel Digital Media Group, added that it was &… Read more