ie8 fix

audience

Yahoo boasts new ad deals, joins CBS' online video network

Impeccably timed to suit president Sue Decker's keynote at the Advertising 2.0 conference in New York, Yahoo announced Wednesday that it has inked advertising deals with two major clients: discount retail giant Wal-Mart and interactive ad agency Havas Digital. Terms of neither deal were disclosed.

The company has also signed on as a partner in CBS Interactive's CBS Audience Network of online video distribution partners.

For Wal-Mart, Yahoo will handle display and video advertising on the Walmart.com site as part of a multi-year agreement. Walmart.com will also become part of Yahoo's upcoming AMP advertising … Read more

Fantastic voyage or why the miniaturization of matter matters to marketing

The miniaturization of matter has long been a human desire, and viewing the world from a smaller perspective is the core of many novels and movies. The idea of shrinking people for the purpose of traveling inside another human's body, in particular, has been frequently used in animated cartoons, including The Simpsons, Futurama, Beetlejuice, and SpongeBob SquarePants.

One of the most entertaining pieces in this genre is Fantastic Voyage, a science-fiction movie from 1966, which -- albeit not free of some severe logical flaws -- has lost none of its original appeal. Fantastic Voyage tells the story of a … Read more

Designed for disaster: SXSW's Zuckerberg keynote discussion

Chelsea Holden Baker, of frog design, says better planning and a different design choice could have changed the outcome during the now-infamous 2008 SXSW keynote discussion between Facebook CEO Mark Zuckerberg and reporter Sarah Lacy.

Here is Chelsea's blog on the matter from Tuesday:

If you have any interest in South by Southwest and/or the blogosphere, then you've probably seen something on the infamous train-wreck-of-an-interview, aka the SXSW keynote discussion with Facebook CEO Mark Zuckerberg and journalist Sarah Lacy. (In this metaphor Zuckerberg is the Little Engine That Could and Lacy is the conductor that derailed the … Read more

CBS' Smith still has faith in Joost, won't rule out Hulu

Some would say that peer-to-peer video start-up Joost, created by the founders of Skype and Kazaa, failed to live up to the overwhelming hype that surrounded it. CBS Interactive president Quincy Smith, whose CBS Audience Network of online video sites includes a partnership with Joost, isn't one of them.

Speaking to a small gathering of tech and media reporters at CBS' New York headquarters Thursday, Smith gave a firm "no" when asked if Joost--which requires a software download and has slipped from the Web video radar since its buzzworthy debut--was dead in the water. "(Mike) Volpe … Read more

Facebook's traffic may be plateauing. So what?

There's been a lot of buzz this week about Facebook's traffic leveling off or declining, and naturally, it's been accompanied by schadenfreude over the fact that the hottest start-up in Silicon Valley may soon be losing its laurels.

Blog chatter, unsurprisingly, is at a fever pitch.

Earlier this week, the U.K. arm of audience measurement firm Nielsen reported that traffic from several social-networking sites, including Facebook, had dipped from December 2007 to January 2008. Now, numbers from ComScore (reported Friday on TechCrunch), suggest that Facebook's U.S. traffic may be in trouble as well. Graphs … Read more