Impeccably timed to suit president Sue Decker's keynote at the Advertising 2.0 conference in New York, Yahoo announced Wednesday that it has inked advertising deals with two major clients: discount retail giant Wal-Mart and interactive ad agency Havas Digital. Terms of neither deal were disclosed.
The company has also signed on as a partner in CBS Interactive's CBS Audience Network of online video distribution partners.
For Wal-Mart, Yahoo will handle display and video advertising on the Walmart.com site as part of a multi-year agreement. Walmart.com will also become part of Yahoo's upcoming AMP advertising … Read more