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attention

Reclaiming my brain from the Internet

I really like this post over on the 43 Folders blog on "attention management." I've been thinking a lot lately about how to reclaim my brain from the Internet vortex, and the simple advice to unplug struck a chord.

...[T]ime management has no prayer of working if it's not accompanied by even tighter attention management.

Now, hearing and appreciating that advice is one thing. Doing it is quite another. I'm going to take baby steps this week. I'm actually going to start listening on those conference calls instead of blogging. :-)

By the … Read more

SXSW Sketchnotes

Designer Mike Rohde attended several panels at SXSW Interactive last week and created 34 pages of sketchnotes for them in real-time, captured in a Moleskine sketchbook:

http://www.flickr.com/photos/rohdesign/sets/72157604109069527/

And here's his post about them with a little more detail:

http://www.rohdesign.com/weblog/archives/002768.html

What I like about this unique format of panel transcripts is that it shows how rich those on-stage conversations actually were. Sometimes you find yourself in the audience, passive and wondering if the discussion on-stage is really all that meaningful to you. Well, it is -- … Read more

The new digerati: connected for a reason

Steve Rubel wonders if "the Interruption Economy sacks prosperity:" "Conventional wisdom says that technology -- and nowadays the Internet -- will always continue to advance and bring with it productivity gains and prosperity. That's certainly been the case for years. However, historically there are pauses. After the benefits of the Industrial Revolution were fully realized it took awhile for the next big era to begin. I wonder if we're about to enter a similar lull now that the Information Age is arguably almost 30 years old." Rubel demands "we need new tools for … Read more

Profs compete for students' attention

"...Nobody is in the room. The professor is just another open browser window, 1 of 10." --UNC graduate student on the distracted classroom experience

Immersion in online technology and media has fundamentally changed the way our minds work, the way we gather information and split our attention. It may be harder than ever for educators to avoid coming across like the monotonous economics teacher in Ferris Bueller's Day Off. I taught high school 10 years ago, and in many ways I am thankful that I was teaching in the era before networked laptops.

I was a talented teacher, but let's face it, when you are trying to convince 16-year-olds that they really are interested in learning chemistry at 8:30 in the morning, it helps to have a captive audience.

Now teachers face new pressures: competing for their students' attention inside the classroom, and presenting material in a way that resembles the variety of mass media that teens consume on average more than 40 hours a week.… Read more

The shrinking brand: marketing in a small world

Here's another trend for 2008: From micro-loans to micro-vacations, micro-celebrities to micro-trends, speed dating to speed cooking: the "long tail" world of consumers is becoming smaller and shorter. Products, services, and experiences are being deconstructed in easier-to-digest, easier-to-afford bits, allowing consumers to collect even more experiences, as often as possible, in an even shorter time frame. Shrinking attention spans have prompted the rise of what Wired Magazine calls "snack-size media," and the hyper-personalization of online communication has led to new formats (micro-blogs, widgets, feeds, texting, etc.) that challenge long-held marketing conventions.

The emerging "economy … Read more

Attention profiling: How radical do you want radical transparency to be?

Michael Pick of Particls has written the perhaps most comprehensive overview of attention profiling and APML (attention profiling mark-up language) to date. APML is a proposed standard that allows users to share their own personal attention profile and compress all forms of attention data into one portable file format that can be traded between attention seekers and givers:

"We have reached the point of information hyper-saturation. It can become quite a chore to find relevant content online, when there is so much other information competing for your attention. But by implementing attention profiling, it becomes possible to have the … Read more

Attent turns Outlook into a microeconomy/MMORPG

If you're a Microsoft Outlook user at work, managing your in-box could be one of the most challenging things you have to wrestle with each day. Handling incoming e-mail and categorizing its importance is a skill, and a process people have to learn. There are several third-party apps to help you figure out what's important beyond the stock methods included with the Outlook (colored flagging, and urgency), but many are for the individual, rather than the entire company.

Likewise, as a sender, figuring out how to prioritize the e-mail you're sending to others is a balancing act, … Read more

Atten.TV: Letting others spy on your clickstream

Atten.TV is pure vanity.

It's also slightly creepy. Atten.TV is a Mac-only client that lets individuals sign up to have their clickstreams--or records of Web sites visited--recorded and sent to a server. Anyone can then opt to watch what these other random folks are browsing, in the same manner as one might watch television.

The Atten.TV player is a viewing window with a menu on the left that displays the clickstreams that can be tuned in. Eventually there will be an Atten.TVGuide that lists who's on. Clickstreams can be recorded and viewed later, or … Read more