Twitter users may see more videos start to pop up in their timelines.
The microblogging site has already worked with companies to display videos in their tweets. ESPN and Ford Fusion teamed up to show instant replays in tweets during college football games. Turner Sports, the NCAA, AT&T, and Coke Zero united to tweet real-time video highlights of basketball games.
But now this program has a name and a bunch of new partners.
Dubbed Twitter Amplify, the program will expand to show Twitter users more video clips, accompanied by short ads. The tweeted videos tie in with programs … Read more