When General Motors pulled its $10 million advertising campaign from Facebook last year, it caused quite a commotion. Now, the carmaker seems to be having second thoughts.
GM has confirmed that it will reignite its ad campaign on the social network, according to Ad Age. This is a major turnaround from last year, when it proclaimed that Facebook ads simply didn't work.
"Chevrolet is testing a number of mobile-advertising solutions, including Facebook, as part of its 'Find New Roads' campaign," Chevrolet's U.S. VP of marketing, Chris Perry, told CNET. "Yesterday, Chevrolet launched an industry-first, '… Read more