Tired of being inundated with irrelevant online ads? Apple has a new twist in mind, assuming you're in the mood.
"Inferring user mood based on user and group characteristic data," an Apple patent application published Thursday by the US Patent and Trademark Office, describes a system that would try to gauge some of your physical and behavioral facets to serve up ads that may better appeal to you.
The ad delivery system would start by compiling a "baseline mood profile" against which it can compare your future moods. Information that might be captured would include … Read more