Millennials

Android stayed atop its perch as the leading mobile OS on Millennial Media's ad network last month, though Apple continues to shine as the top device maker.

Looking strictly at mobile platforms, Millennial Media's June Mobile Mix report found Android on top with 54 percent of all ad impressions last month. In second place was Apple's iOS with a 26 percent share. Both results were little changed from May but showed Android's growing dominance since it overtook iOS on the ad network last December.

Rounding up the rest of the pack, RIM's BlackBerry OS took … Read more

Android increased its lead over Apple's iOS in April as the top mobile platform tracked by ad network Millennial Media.

Releasing its April MobileMix report today, Millennial Media found that Android accounted for 53 percent of all ad impressions on its network last month, a gain of 10 percent from March. That marked the fifth consecutive month in which Google's mobile OS was the leader.

Android's growth in April came at the expense of both iOS and Research In Motion's BlackBerry OS.

For the month, the share of ad impressions for iOS fell to 28 percent … Read more

Google's Android is still the leading mobile operating system on Millennial Media's ad network, but Apple's iOS regained some lost ground in March thanks to the growth of the Verizon iPhone.

Rising by 11 percent since February, iOS captured 31 percent of all ad impressions on the network, according to Millennial Media's latest MobileMix report out today. That marked the first solid gain for iOS since it started shedding share to Android on the mobile network late last year.

Research In Motion also experienced a surge in growth for its mobile OS, growing by 29 percent … Read more

Android led smartphone platforms last month with a 51 percent share of all ad impressions tracked by mobile ad network Millennial Media, according to its Mobile Mix report released today.

That number was down a few percentage points from January but still surpassed the 27 percent grabbed by Apple's iOS. But Apple and iOS took the top spot in other areas.

Among other major players, Research In Motion's BlackBerry OS claimed 17 percent of all impressions, leaving Nokia's Symbian with 2 percent and Microsoft's Windows Mobile with just 1 percent.

Beyond its standard findings, Millennial Media … Read more

Android has strengthened its leading position as the most popular smartphone platform on Millennial Media's mobile ad network, according to the company's January Mobile Mix report.

For January, Google's mobile OS captured 54 percent of all ad impressions seen on smartphone platforms on the network, up from 46 percent in December. At the same time, the share of impressions held by Apple's iOS fell to 28 percent from 32 percent the prior month.

In third place was Research In Motion's BlackBerry with a 14 percent share, followed by Nokia's Symbian and Microsoft's Windows … Read more

Almost all American homes now own at least one tech gadget, according to a new study released yesterday by Pew Internet.

In its "Generations and their gadgets" report, Pew revealed that 85 percent have their own mobile phones, while 90 percent live in a household with at least one working cell phone.

Pew based its findings on a survey of 3,001 Americans ages 18 and older that was conducted between August 9 and September 13.

Though mobile phones were by far the most popular gadgets, computers were also near the top of the list, with desktops owned by 59 percent and laptops by 52 percent of those polled. Drilling down, desktops are still more common than laptops among virtually all age groups expect the younger crowd. Among adults 18 to 34, 70 percent own a laptop compared with 57 percent who have a desktop.… Read more

Android has surged ahead of Apple for the first time as the most popular smartphone OS, according to Millennial Media's mobile ad network.

In Millennial Media's December report, Google's mobile operating system won 46 percent of all ad impressions (the number of times an ad is displayed), compared with 32 percent for Apple's iOS. In November, the two operating systems were neck and neck at 38 percent each.

Rounding up the rest of the competition, Research In Motion's BlackBerry OS grabbed 16 percent of ad impressions in December, Nokia's Symbian nabbed 2 percent, and … Read more

Apple and Android continue to duke it out for the top spot on Millennial Media's ad network.

Each of the two competing platforms captured 38 percent of all smartphone ad impressions (how often an ad appears) in the U.S. for November, according to Millennial Media's "November Mobile Mix Report." That number reflects a 1 percentage point gain in ad impressions for both Apple and Android from October's results following Android's 6 percentage point gain and Apple's 9 percentage point drop from September.

BlackBerry maker Research In Motion took third place on Millennial … Read more

Android is now running neck and neck with Apple's iOS as the largest U.S. smartphone platform on the Millennial Media mobile ad network.

The number of mobile ad impressions (how often an ad appears) in the U.S. for Android jumped 8 percent in October over September, according to Millennial Media's "October Mobile Mix Report." That increase means both operating systems accounted for a 37 percent share of all impressions tracked by the ad network.

Ad requests (the number of times a mobile ad is clicked on) rose for both operating systems last month but … Read more