The rush to replace paper loyalty cards with app equivalents is on, and one of the hottest in the race -- Chicago-based Belly -- has just won a big nod of support.
Venture firm Andreessen Horowitz is investing $10 million in Belly, which the company will use to conquer new markets and keep up its pace of signing on more than 100 local merchants per week. Belly, which is currently available in six cities, today is launching in New York and Boston.
The $10 million investment, a series B round, comes with some star power. Andreessen Horowitz partner Jeff Jordan, … Read more