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L.A. schools give iPads, cars for perfect attendance

Our children constantly need to be rewarded.

Poor things, they're growing up in a world in which they don't know what will happen tomorrow and whether the things they want to do in life will suddenly be automated by a couple of fluff-chinned hipsters sitting in a hotel foyer.

It makes them wonder whether going to school is worth it all. Instead, go to work, get your Series A funding by the time you're 19 and hope that you can take it easy by the time you're 25.

One L.A. schools district is conscious of … Read more

Is there happiness in being unGoogleable?

Would you like to disappear?

No, I am not threatening you. I am merely wondering whether you might be happier to be anonymous, private, tucked away so that random entities cannot find you.

Of course, I am moved to this suggestion by the avalanche of debate following the revelations from Snowdenia that have rendered idealists and libertarians simultaneously insensate.

You mean everyone can view everything we do? Even governments? Even Russian governments?

This seems to be the case. Which is why those who like to be meta before there's even a norm are striking out by hiding from the … Read more

Man jailed in China for making rubber alien

The world tends not to reward initiative as often as it should. Somehow, creating something new or presenting something different rouses many into fear mode, causing them to suppress with jerking knees.

This phenomenon might well have befallen a Chinese man called Mr. Li, who has been tossed into the clink for creating a stink.

Mister Li presented a mystery. He claimed to have caught an an alien in a rabbit trap and slipped it into his large freezer. He explained that there had been five aliens that descended upon his land. They allegedly came from a UFO.

The Shangdong farmer insisted that this alien -- which, for all the world looked like it was made of rubber -- was the real thing.… Read more

Apple's moving 9-minute ad about apps changing lives

This is serious.

All over the world, people are are using apps from Apple's App Store in order to save lives, better lives, or change them completely.

Whether it be Skyscape Medical Resources, Galileo, Cherokee Language, or Proloquo2Go, these apps affect human beings.

So Apple has released a touching 9-minute film that tells some of the stories of how apps such as these truly make a difference.

I defy you to remain emotionally grounded on seeing Paralympic bronze medalist rower Oksana Masters explain that her app has made it possible for her to put on high-heeled shoes.

You might … Read more

Funny or Die explains the new Apple ad: iPhone is your boyfriend

You've probably not been the same since you saw the latest Apple ad.

It's helped you understand your indispensable place in the world, your iPhone's indispensable place in your life, and Apple's indispensable place in American business.

For those who didn't quite get it, the folks at Funny or Die thought they'd rewrite the voiceover to make things a touch clearer.

"We spent a lot of time developing things so that you don't have to watch concerts you paid for," explains the very level voice of Apple reason. … Read more

Kanye remixes: I am the next Steve Jobs

Dear readers, I hadn't thought to mention this before, but I am the next F. Scott, Fitzgerald, Mark Twain and Ernest Hemingway. There's more than a soupcon of Hunter S. Thompson here too.

There's also a touch of Walt Whitman, and I do have my John Updike and Arthur Miller moments. The latter I call Miller Time.

I apologize for such sudden immodesty, but I have been inspired by the great producer, rapper, fashion icon, and Kardashian-impregnator Kanye West.

He, you see, believes he's the next Steve Jobs.

You might think this is a temporary aberration, … Read more

Is Marissa Mayer worth more than Tim Cook?

You can never underestimate the competitiveness of your average CEO.

You can also never underestimate the business sense of charities who know when they're on to an easy earner.

Tuesday brings news of Marissa Mayer trying to see whether lunch with her might be more valuable than coffee with Tim Cook.

Recently, someone who clearly values power over food paid $610,000 to have coffee with the Apple CEO. This was all organized by auction site CharityBuzz, which guilts people into doing exciting things and paying for them hugely.

Now, similar forward-thinkers are being asked how much it's … Read more

Apple's latest ad: Not enough crazy?

Here's to the warm and cuddly ones.

It doesn't quite make one's smaller hairs salute, does it?

In recent years, Apple has tried various advertising routes, yet its default is still the tender, the human and the ever so slightly safe.

On Monday, in conjunction with its WWDC 2013 stage extravaganza, the company released an ad that echoed a huge amount of warmth and yet somehow offered a chilling relief to what used to be.

I was watching a presentation given recently by Apple's most experienced advertising creative director, Lee Clow.

In it, Clow explained how, … Read more

Brilliant special effect shocks men in bar bathroom

How can you get a tipsy man in bar not to drive his car home?

One thought might be to shock him so much when he goes to the bathroom that he has to rush (on foot) in the direction of the nearest ER to have his heart-rate reduced.

This highly entertaining PSA shows a bathroom in an unnamed British bar. It was created on behalf of the U.K's Department of Transportation.

Many Brits like to drink more than they eat. And with many bars still having very limited opening hours many men (and an increasing number of … Read more

The laughable innocence of Facebook and Google (and us)

I hear wailing.

I think it's coming from all those who believed, in some sweet corner of their minds, that they were changing the world. You know, for the better.

The generation that believed technology was heralding a new togetherness, a new openness, a new freedom, a new transparency is suddenly confronted by the idea that its idols might be something terrible -- yes, pragmatic.

Suddenly, they hear that Facebook, Google, Yahoo, and all the other immature brand names might have been offering information to the government when the government asked nicely -- which hardly seems something new, given … Read more