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Hollywood

When 'Star Trek' stars play product pitchman

If Starfleet Academy has a Marketing 101 class, these commercials must surely be on the syllabus.

Twice in recent days, Earth's ad agencies have dispatched officers of the "Star Trek" franchise on missions not to seek out new worlds, but to sell new products.

First came a video clip from PC maker Acer using clips from the imminent "Star Trek Into Darkness," docking soon in a movie theater near you, to pump up the excitement for its new flagship Aspire R7.

Then Audi flew into view with a two-minute Spock vs. Spock spiel for its … Read more

EA is the 'Star Wars' games company Disney is looking for

Disney and Electronic Arts said today that the two entertainment giants have signed an exclusive deal under which EA will begin developing and publishing a series of new "Star Wars" video games.

In a release, Disney and EA said that the new "Star Wars" games will be created for "a core gaming audience," and that they will be developed for "all interactive platforms and the most popular game genres."

However, while the deal was termed "exclusive," the announcement noted that Disney will still maintain the right to develop other new … Read more

Helping 'Star Wars' newbies finally embrace the Force

SAN FRANCISCO--What I'm about to tell you is 100 percent true, no matter how much you will want to tell me I'm full of it: there are American adults who have never seen "Star Wars."

The 1977 George Lucas film is a timeless global phenomenon and may be one of the most embedded of all our cultural artifacts. It spawned an empire that Disney ended up buying for $4 billion, in large part because of the passion and commitment of its worldwide audience. But still some people, even those who watch other movies, and are part of mainstream society, managed to make it to 2013 without ever seeing it.

For one group of "Star Wars" newbies, though, their lifelong exclusion from one of the biggest clubs on Earth is over. … Read more

'Star Wars' hits lightspeed: A new film every summer from 2015

Hang onto your fur -- there's going to be a new "Star Wars" film in cinemas every summer. "Episode VII" will arrive in 2015, with "VIII" and "IX" following in two-year intervals.

The years in between (2016, 2018, and maybe 2020) will see spin-off movies, Disney boss Alan Horn told cinema owners at CinemaCon. These could focus on key characters such as Han Solo, Boba Fett, and Yoda.

Having paid $4 billion for its new set of action figures, Disney is desperate to start playing with them. This new release strategy … Read more

Witness the birth of 'Jurassic Park' dinosaurs

These days, computer-generated imagery rules the movie scene, but 20 years ago, it was still a relatively fresh idea that was difficult to integrate into film without looking fake.

When production of "Jurassic Park" commenced, director Steven Spielberg enlisted iconic special-effects guru Stan Winston and his studio team to design and create realistic-looking animatronic dinosaurs. The groundbreaking work, which included an incredible amount of engineering and artistry, forever changed the way people think about dinosaurs. … Read more

Cathedral of steam: Inside Albuquerque's abandoned locomotive shops

ALBUQUERQUE, N.M.--There are a lot of reasons film scouts for sci-fi movies visit the abandoned Santa Fe Railway locomotive repair shops here and go crazy over the crumbling industrial cathedral. The buildings are massive and lined with tiles of white and green windows. Old machinery rusts overhead and in corners. The shops just scream "movie set."

I'm visiting this ode to railroading history with a tour guide from The New Mexico Steam Locomotive and Railroad Historical Society. These are the same people who are rebuilding an entire steam engine on the other end of town. The guide lets our tour group through the locked gate and we step back in time about 80 years.… Read more

Disney shuttering LucasArts, moving to licensed games model

Disney has shut down LucasArts, the video game arm of the Lucas entertainment empire, laying off its staff and ceasing its development of two forthcoming "Star Wars" games.

"After evaluating our position in the games market, we've decided to shift LucasArts from an internal development to a licensing model, minimizing the company's risk while achieving a broader portfolio of quality Star Wars games," LucasFilm said in a statement. "As a result of this change, we've had layoffs across the organization. We are incredibly appreciative and proud of the talented teams who have … Read more

'Zombieland' TV series pilot to rise on Amazon Prime

A "Zombieland" TV series could rise from the grave on Amazon if enough Prime members give it the thumbs-up.

"Zombieland" is the 13th and latest original series to bite off a pilot on Amazon's Prime video service. Six other comedy pilots and six children's pilots will also air on Prime Instant Video and Lovefilm UK exclusively for paying subscribers. Viewers will be able to watch and review each pilot, helping decide which of them will score a full season's worth of episodes.

Amazon told CNET that the pilots are "coming soon" … Read more

YouTube vice president touts paid subscriptions

YouTube is clearly eyeing paid subscriptions, though it won't reveal if such an option has gotten the green light.

Speaking with reporters in Los Angeles yesterday, Robert Kyncl, a YouTube vice president, said that paid subscription channels are "incredibly important" in order to create "additional revenue streams" for content creators, the Wall Street Journal reported today. YouTube has reportedly already been chatting with producers about offering channels that would require a fee.

Possibly debuting as soon as next quarter, the first of such channels would charge users between $1 and $5 a month and initially … Read more

At 'Game of Thrones' premiere, nerds can identify

SAN FRANCISCO--For the record, although "Game of Thrones" is said to have perhaps the largest cast in television history, Craig Newmark is not on the hit HBO show.

Which raises the question: Why was the founder of Craigslist making his way down the red carpet rope line at the "Game of Thrones" season three premiere here last night?

In contrast to the real premiere, held a night earlier in Los Angeles, the event here was filled to brimming with the best and brightest in the world of technology. Twitter employees were abundant, some sporting shirts with … Read more