Another week has flown by in social-media land, which means, you--and I--have missed a lot of developments, new products, etc. Most of them, of course, don't matter, but these Week in Review posts (February 26, 2012; February 19, 2012) are meant to help you catch-up with the ones that do. Each weekend, you can help by posting links in the comments section or emailing me at firstname.lastname@example.org or tweeting with @sree or #sreetips.
First stop: Mashable's 48 Digital Media Resources You May Have Missed by Matt Petronzio (@MattPetronzio) is where I … Read more
With big brands, entertainment companies and everyone else frantically trying to figure what really works on Twitter, we're in a stage of hashtag experimentation right now.
I wrote recently about Sports Illustrated putting #SILinsanity on its cover story about NBA shooting star Jeremy Lin. A student of mine said that someone complained that using hashtags on the cover meant the magazine was "taking advantage" of a public phenomenon. In today's world, that's like complaining that the New York Times is "taking advantage" of the 2012 elections by covering the heck out of them.… Read more
Another week has flown by in social-media land, which means, you--and I--have missed a lot of developments, new products, etc. Most of them, of course, don't matter, but these Week in Review posts are meant to help you catch-up with the ones that do. Each weekend, you can help by posting links in the comments section or e-mailing me at email@example.com or Tweeting with @sree or #sreetips.
First stop: Mashable's 34 Digital Media Resources You May Have Missed by Matt Petronzio (@MattPetronzio) is where I go to catch up with the best of what … Read more
I know what my editor is thinking. "We hired this guy to blog about social and digital media, but for the second post in a row, he writes about a magazine cover?!?"
But just as my previous post about the "Loading..." cover of the New Yorker was about using digital artifacts in a print setting, the cover you see above represents the same thing.
In this case, Sports Illustrated's cover last week, featuring the #SILinsanity hashtag, a play on the regular #Linsanity hashtag, caught my eye. (Jeremy Lin is also on the cover this week, … Read more
In almost nothing in life is the most venerable institution also the most forward thinking. But, in the world of magazines, "The New Yorker" comes pretty close.
The magazine, founded in 1925, continues to be its outstanding self in print. I try to read almost every issue cover to cover. And the ones I don't? Well, they chastise me from the side of my bed when they pile up.
But what's unusual is how well the magazine has done in the digital space.
OK, here's the dirty little secret of social media. Almost everyone will miss almost everything you share.
Those who disparage Twitter, Facebook, and so on, point to that as a reason for us to ignore social media altogether.
But though it's true most folks will miss the majority of your posts, that's no excuse for you not to participate. After all, you can say that about any medium--TV, magazines, newspapers, even blockbuster films--the majority of people will never see what goes on there.
So, in an attempt to get more stuff seen, I'm starting a Social … Read more
It's an increasingly social world out there on the Internet. How can you best take advantage of it?
After years of being a devoted reader of CNET News, I'm honored to join the wonderful team of bloggers here. My blog, SreeTips, is going to offer quick, useful advice on the changing digital landscape, with a focus on social media in all its permutations. My goal is to save you time, money and aggravation as you navigate the digital world.