Here's one likely outcome of the JOBS Act that passed the Senate last week and is on its way to becoming law: The noise from startups vying for investor attention is going to go up.
Maybe way up.
A key provision of the Act makes it okay for a company to publicly talk about the fact that it's raising money -- something that, while often ignored, has been a lingering threat among the booming startup world. When the rule barring general solicitation goes away, any hesitancy to hawk one's business will vanish.
How could that play out? … Read more