At the Mama Bear Family Technology conference, a series of practical talks from entrepreneurs tackling the family market yields solid advice.
The overriding theme: this market is big. Huge, even. Two trillion dollars, says Dave McClure, organizer of the conference. $250 billion, says Jody Sherman, of the family products site Ecomom. Either way, big.
Addressing this market is complex, speakers said. The consumers of the products aren't always the buyers. Parents buy for kids. But it's the grandparents who have most of the money. And teachers make a big difference as well. You need to sell to all … Read more