Jay Rooney, a self-described communcations geek, is like any other consumer who wants the best deal. While he was thinking about switching from AT&T to T-Mobile, Rooney accidentally touched off a Twitter slap-fight for the ages when he tweeted this missive: "Just found out that @tmobile doesn't charge extra for overseas data. What the hell am I still doing with @ATT?"
T-Mobile took notice of Rooney's tweet and immediately went to work wooing him with a personal tweet, promoting itself as an alternative to old-school wireless carriers. However, AT&T wasn't going to stand idly by while one of its customers was sweet-talked over to a competitor, and the following exchange ensued.… Read more