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Google's Varian: Search scale is 'bogus'

Google's Hal Varian would likely have raised an eyebrow at a term paper submitted by Microsoft CEO Steve Ballmer on the search market.

Varian, currently on leave from the University of California at Berkeley to serve as Google's chief economist, thinks a lot of the arguments advanced by Microsoft in justifying its 10-year deal for Yahoo search are, in a word, "bogus." Microsoft has said that it needs "scale" to compete in the search market against Google, saying that larger amounts of traffic and data allow it to improve the quality of its search … Read more

Google's Caffeine: A jolt to search rankings?

One of the largest behind-the-scenes updates to Google's search technology in three years is under way, as the company reworks its computing muscle.

On Monday evening, Google quietly began soliciting feedback for "Caffeine," a new system for Web searches that is being tested completely separately from the live search results currently found through Google.com.

Google makes almost constant changes to its search algorithms and infrastructure, but it hasn't made an update of this magnitude since 2006, said Matt Cutts, a principal engineer at Google who is considered one of the driving forces behind its approach … Read more