Startup Secret 39: Go where your users take you
"There's more than one road to the destination."
-- Dan Kurani, CEO, Thumb
You have a road map? Prepare to rip it up. You can still get to where you're going, but the route might be the scenic one.
When Dan Kurani started Opinionaided (now Thumb), the original plan was to get people to ask others for advice on products they were thinking of buying. He saw a nice built-in revenue stream attached to consumer opinions on products (category sponsorships, product ads, etc.), and Dan and his team wanted to focus users on those products so … Read more