Webware

If you're planning to check out "Avatar" when it hits theaters next month, you'll definitely want to download its official Adobe AIR app.

Like so many other Adobe AIR apps, the "Avatar" app has really pushed the limits of what can be done with the mobile-widget platform.

See Avatar in action.

(Credit: Screenshot by Don Reisinger/CNET)

Once you start using the app, I think you'll be pleasantly surprised by what you find. You can view all the trailers released so far for the film. You can also follow movie updates and the cast with the help of the app's built-in networking options. Simply click on the Twitter button and you'll see all their latest updates. The widget even provides access to the "Avatar" Flickr account so you can view images from the film. It also lets you view its YouTube page, so you can watch any trailer you want.

But if you're looking for a little more than what you've probably already seen, the app provides behind-the-scenes cast-member interviews and some more footage from the movie.

The "Avatar" app also adds an element of interactivity to the videos you watch. When you're watching a trailer, you can click on different spots on the screen to gain a little more insight into the characters.

The "Avatar" Adobe AIR app is sure to satisfy you as you prepare for the movie's release next month. Check it out.

See also:
• Adobe releases new Flash, AIR betas

RIM's BlackBerry App World is slowly but surely gaining ground as a storefront for distributing BlackBerry applications. eBay is the latest major company to forge a presence in the storefront, in the form of an eBay app for BlackBerry auctioneers in the U.S. and Canada.

The official eBay for BlackBerry application, which was co-developed by eBay and RIM, includes features to search for, track, and buy an item from the smartphone. Unsurprisingly, the eBay app accepts PayPal payments--PayPal has not only been an eBay company since 2002, it is also currently the only payment system for purchasing BlackBerry apps through the App World.

(Credit: RIM/BlackBerry)

In addition to letting users search and buy, the eBay app will notify you of your bidding status, including when you've won or lost a bid. It can also schedule auction-related reminders in the BlackBerry calendar.

eBay's app isn't the first of its kind for the BlackBerry platform. Earlier this year, Bonfire Media released U.S. and international versions of its app, Pocket Auctions for eBay. Since Pocket Auctions doesn't include hooks into the phone's native calendar, and costs $10, we're guessing that most eBay fans will easily pick the free, official app over Bonfire Media's third-party offering.

We got a brief demo of the then-under-wraps eBay app at the BlackBerry Developer Conference earlier this month. We liked the ease of the PayPal integration, but we won't really know how well the app works until we've spent some time with it. Tune back for our first impressions.

Facebook is changing the structure of its company stock to a dual-class system, a move that hints the company may be looking toward an initial public offering--even though it says it has no plans to do so yet.

Here's how it works. Existing Facebook shareholders currently have Class A stock. That'll be converted to Class B stock, which has 10 times the voting power of Class A. Should those shareholders sell their stock when Facebook goes public, they'll be converted back into Class A stock--otherwise, they'll stay the way they are.

The story was first reported by The Wall Street Journal, which added the detail that this stock structure change will give founder and CEO Mark Zuckerberg more power unless he opts to sell stock during an IPO. But while Zuckerberg and other executives have said that they eventually plan to take Facebook public, they continue to say that there are no concrete plans for it. Two years ago, Zuckerberg said that it was "years out."

"This revision to the stock structure should not be construed as a signal the company is planning to go public," a statement from Facebook read. "Facebook has no plans to go public at this time."

After contributing to the destruction of productivity at work by helping Facebook through its early days, Dustin Moskovitz and Justin Rosenstein are launching a new service aimed to make people and businesses productive once again. The company, Asana, announced details today on its funding. However, details on the service itself are still vague.

Here's what we know: The company just raised a $9 million venture round lead by Benchmark Capital with additional funding from Andreessen Horowitz. Marc Andreessen is an advisor and will not be on the board. Benchmark's Matt Cohler, formerly at Facebook himself, will be.

The rest is borderline hand waving. I talked with Moskovitz and Rosenstein this morning about their vision, which anyone who's ever worked can relate to. The product that embodies this vision, though, we don't know much about.

Justin Rosenstein

(Credit: Asana)

Rosenstein told me, "We started Asana to change the way people manage information, and speed up work by an order of magnitude." They're going to help individuals and teams become, "vastly more productive," he said.

We want more, of course. Rosenstein: "We're not trying to be stealthy, but it's tricky to describe."

Try, please? Here's a bit more: Asana will improve work by solving problems of information transparency. With Asana's hosted service, status meetings will be unnecessary. Organizing yourself and communicating what you're doing should be the same act. We'll fix the explosion of information that knowledge workers need to manage. It will be a software solution to a human problem.

Dustin Moskovitz

(Credit: Asana)

Asana is answering the question, "How would you design productivity for the Web from the ground up?" The founders believe they have hit upon the necessary data and interaction model to improve all of our jobs. You can read more on the Asana blog, if you dare.

We'll believe it when we see it, won't we?

Rosenstein did say the Asana team is using the product internally. He also said that Asana will be a Web app, but that they're trying to provide software-type speed and responsiveness from it. Good.

The product is being built on a new programming system, called Lunacript. The platform itself will be open to users, so they can code in their own business processes. However, all apps will be hosted by Asana, not federated, as Google Wave allows.

When I get a demo, I'll report back. Until then, I don't hear anything that leads me to believe that Google Apps, Microsoft Office, and Lotus Notes have much to worry about. I would very much like to be proven wrong.

Bonus fact: I asked Moskovitz how he felt about Jurassic Park actor Joseph Mazzello being cast to play him in "The Social Network" movie about Facebook. "We are both scared of velociraptors," he said. "That's about all I know."

Gmail users now can attach files to messages with the offline version of Google's Web-based e-mail service.

"Starting today, attachments work just the way you would expect them to whether you are online or offline," said programmer Andy Palay in a blog post Tuesday. "If you have Offline Gmail enabled, you'll notice that all your mail now goes through the outbox, regardless of whether you're online or offline. This allows Gmail to capture all attachments, even if you suddenly get disconnected from network."

It's no paradigm-shifting change by itself, to be sure, but it is one more step in Google's overall effort to make Gmail--one of its premiere Web applications--as robust as PC-based competition such as Microsoft Outlook.

It's also a sign that the company hasn't lost interest in the general technology. Google added offline features to Gmail and to some parts of Google Docs and Google Calendar, but has been proceeding at something of a stately pace in spreading the technology.

Google uses software it developed called Gears to provide the offline support, but the HTML standard used to describe Web sites is getting its own support in the HTML5 specification under development now. Google has begun the process of building that feature, called local storage, into its Chrome browser.

Google coupons now available on the go.

(Credit: Google)

Google has been giving companies in its business listings ways to offer digital coupons to visitors since 2007. It wasn't until this week, though, that Google could bring the same coupons to mobile users.

It works like this: Businesses add a coupon to their listing in Google's Local Business Center. When you search a Google local listing from your Internet-enabled phone, any available coupons show up. As with other mobile coupon sites and applications, you'll simply present your phone face at the check-out stand. The checker will enter in the coupon bar code and you'll get your discount.

Google's mobile expansion of its digital coupons brings the search and advertising giant in direct competition with coupon providers like Coupons.com, Coupon Sherpa, Cellfire, and Yowza. With the exception of Yowza, which is a mobile-only application for the iPhone and iPod Touch, each service has a mobile coupons site and at least an iPhone app. Yelp has also jumped into the mobile deal business by letting businesses place special offers to Yelp users on Yelp.com and in its iPhone app.

Users' biggest complaints with mobile coupons tend to boil down to one thing: variety. While national chains are easier (and generally more effective) for a coupon service to sign, millions of other shoppers may prefer discounts for local or specialized brands, restaurants, and stores. Any business model that can capitalize on a self-service coupon sign-up for local and national businesses should have the upper hand.

So long as mobile shoppers navigate to Google's site from their cell phone browsers, Google's coupon business should grow. After all, Google isn't creating a brand-new business for digital deal distribution, but extending one that's already in place.

Google on Tuesday added a small but welcomed feature to its Reader service: favicons. These are the little square icons provided by sites that show up both in your address bar and open tabs (in most browsers at least). Google Reader users can now opt in to see them in their feed source list, where previously, feeds just showed up as little blue RSS signal logos. According to Google it was the top requested feature from Google Reader's product ideas mini-site.

In many ways favicons are a logical step in simplifying the feed reading process, since you can now find a particular feed in a long list of sites without even looking at the names. This is especially important since Reader displays feeds out of alphabetical order. However, some might find it to be sensory overload; luckily there's a quick toggle to turn them on and off right form the subscriptions list.

Google's choice of where to put the favicons is a tad strange though. For now, they exist only in the source subscriptions page, and not on the article pages where most of the reading is done. This is most apparent when cruising down a list of mixed items from various sites where users will still have to rely on the site names to identify where the content is coming from.

Also worth noting is that users of the Better GReader Firefox extension by Gina Trapani (formerly of blog Lifehacker) has long had an option to add site favicons to Google Reader's interface.

A bland list of blue feed icons in Google Reader gets the favicon treatment, an optional feature that can be turned on and off.

(Credit: CNET)

Google wants to know more about how TiVo owners are exposed to commercials.

(Credit: TiVo)

Google and TiVo know you accidentally watch a few ads while fast-forwarding through the commercial breaks of your recorded programs, and they'd like a little more data to back that up.

Google plans to add TiVo "television viewing data" to its existing Google TV Ads program, the two companies said in a press release Tuesday. Google TV Ads is the company's attempt to re-create its AdWords and AdSense model on the small screen through a partnership with Dish Network, and it wants to use TiVo data to help its advertising clients measure how and when their ads are viewed.

DVRs like TiVo are not the favorite tech product of the television advertising business, as they allow viewers to watch shows whenever they like and skip the commercials. But most DVR owners (except for a few masters of the remote control) catch glimpses of ads as they whiz by, or overshoot the end of the commercial period and hit the 30-second rewind button, exposing them to the last ad shown before the program resumes.

That kind of viewing shouldn't count as a full ad impression, since the advertiser knows the viewer didn't watch the full ad, but Google seems to feel that it can't be completely ignored, either. It plans to use "anonymous second-by-second DVR viewing data" to track how viewers see ads placed through Google TV Ads. It also gives Google more access to viewer behavior on sources outside of Dish Network, including cable, satellite, and over-the-air viewers.

That could presumably make Google TV Ads more attractive to potential advertisers, since Google will be able to assemble a wealth of data on the viewing habits of DVR owners. Google also has a deal with Nielsen for viewing data, although some feel the new TiVo partnership will put a lot of strain on that relationship.

In a somewhat related move, TiVo has also partnered with MillerCoors to expose football fans to Coors Light ads when they are fast-forwarding through recorded NFL games.

The present interface for developers to upload their Chrome extensions.

(Credit: Screenshot by Stephen Shankland/CNET)

Google has opened up its gallery for developers to share Chrome extensions, a step that soon should make it easier for people to customize the open-source browser.

Aaron Boodman, a leader of the Chrome extensions effort, announced the move on a mailing list posting Monday, and programmer and "gallery master" Lei Zheng shared details in a blog post.

So far, only uploads are permitted. Google plans to let some testers use the gallery to download extensions, too "in the next few days," Zheng said. "We are making the upload flow available early to make sure that developers have the time to publish their extensions ahead of our full launch."

Extensions, a major asset of the Firefox browser and the headline feature of the upcoming Chrome 4 beta, let people modify the browser more to their liking. With them, the browser itself doesn't have to be bogged down with numerous features and configuration options that most people don't want.

One feature of Google's system is that add-ons are automatically updated on Chrome users' computers once the developer uploads a new version.

For developers, the extensions gallery comes with a set of terms and conditions.

One nugget in the legalese: expect Google to use a rating system, as it does for other sites including Android applications and YouTube videos. It's all part of Google's philosophy of using user data to help automatically manage its Web properties in a way that, the company hopes, will be helpful to those who use its sites.

According to the terms and conditions: "The gallery will allow users to rate products. Along with other factors, product ratings may be used to determine the placement of products on the gallery with higher rated products generally given better placement, subject to Google's right to change placement at Google's sole discretion. For new developers without product history, Google may use or publish performance measurements such as uninstall rates to identify or remove products that are not meeting acceptable standards, as determined by Google."