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December 22, 2009 2:28 PM PST

Facebook app privacy: It's complicated

by Caroline McCarthy
  • 13 comments

Earlier this week I wrote a post about how I didn't like that I couldn't alter the Facebook Connect privacy settings for updates from Foursquare, an iPhone app that shares my location through a GPS-enabled city directory. It didn't make sense to me that Facebook Connect information was automatically visible to anyone who had access to posts on my "wall," whereas privacy settings on a third-party app embedded directly on my profile were much more fine-tuned, allowing me to restrict them to specific subsets of friends.

I've been e-mailing back and forth with Facebook, and I've gotten some clarification on how the process works. Privacy controls for embedded apps aren't as simple as I'd thought. I can opt to block the "box" for a third-party game like Mafia Wars or Farmville, as the privacy controls indicate, but activity from those apps--i.e. if I just picked up a new weapon in Mafia Wars--will still show up to anyone who can see what I post on my Facebook wall, like status messages and new friend connections. (You can, however, block individual Platform apps from posting to your wall in the first place.)

"Activity from apps and Connect sites are grouped with the activity you take on Facebook (which then appears on your wall), all of which can be blocked from a select group of people using publisher privacy," Facebook representative Malorie Lucich explained to me via e-mail. "So, for example, if you don't want your boss seeing your Mafia Wars activity and your usual Facebook activity, you can block her/him from viewing your wall."

Everything on the wall, therefore, is treated as a single unit. Except not quite: With status messages and content posted directly through Facebook, as part of Facebook's new privacy controls there's now a drop-down menu that lets me choose exactly who can see that message--the public Web, friends of friends, only my friends or "networks," or stratified groups of friends. That's great, because I can post a status message asking for Christmas present suggestions, and opt to block it from my family or other potential gift recipients.

For third-party apps, I'm not so lucky. I'm sure I wasn't the only Facebook member who figured that blocking the Mafia Wars "box" from a certain list of friends would also block activity updates on my wall. According to Facebook, it doesn't.

I'm also sure I'm not the only one who would like to use Facebook Connect with a service like Foursquare that isn't normally public; I liked some of the comments that would appear on "check-ins" pushed to Facebook (when I checked into a restaurant, for example, a few people responded with their favorite menu items, and another asked about the variety of beers on tap). But wanting to keep them restricted to half or a third or a quarter of my Facebook friends is not always just a matter of privacy--the majority of my Facebook friends have no interest whatsoever in which coffee shop I just checked into on the likes of Foursquare or Gowalla, and out of courtesy I don't want to plaster it all over everyone's news feeds. I'd like Foursquare's implementation of Facebook Connect, theoretically, to only be visible to close friends and people who live nearby.

Facebook is, and should be, proud of the wealth of data that gets shared on members' "walls." On Friday morning, I used my status message to solicit tips for an upcoming tropical getaway, and got some terrific suggestions from people in my "social graph" whom I hadn't talked to in ages. This was a great example of something that I'd like to open up to my entire Facebook network. But when it comes to information that's local, sensitive, or otherwise private, I'd like to be able to restrict it. As Facebook Connect grows bigger and more diverse, these instances are likely to come up more often.

So if I had to come up with a most-wished-for new Facebook feature, this might have to be it.

Originally posted at The Social
December 17, 2009 3:03 PM PST

FTC may enter latest Facebook privacy debacle

by Caroline McCarthy
  • 7 comments

Privacy advocates opposed to new privacy regulations at Facebook are attempting to get the attention of the U.S. Federal Trade Commission, according to a complaint filed Thursday on behalf of the Electronic Privacy Information Center and several allied groups.

"These changes violate user expectations, diminish user privacy, and contradict Facebook's own representations," the complaint says of Facebook's new regulations, which push more content public, and make even more data available to third-party applications and advertisers. EPIC's goal is to force Facebook to restore the old settings and add additional controls for members.

"We've had productive discussions with dozens of organizations around the world about the recent changes, and we're disappointed that EPIC has chosen to share their concerns with the FTC while refusing to talk to us about them," a retaliatory statement from Facebook read. "We're pleased that so many users have already gone through the process of reviewing and updating their privacy settings, and are impressed that so many have chosen to customize their settings, demonstrating the effectiveness of Facebook's user empowerment and transparency efforts. Of course, the new tools offer users the opportunity to decide on privacy with every photo, link, or status update they wish to post, so the process of personalizing privacy on Facebook will continue."

It's one thing when Facebook users start complaining about new features that they deem excessively creepy--just look at the outrage that surrounded the News Feed, now a mainstay of the site, when it launched in 2006.

It's a bigger fish entirely when government regulatory bodies get involved, particularly the FTC, which has major sway over the advertising and marketing industries. It was only when privacy groups flagged concerns about Facebook's Beacon advertising program two years ago that participating advertisers started to pull out amid bad publicity. A class action settlement over the Beacon program was resolved recently.

Since then, Facebook hasn't had a privacy-related debacle on the same scale. Much of the philosophy behind Beacon was baked into its Facebook Connect universal log-in tool, which shares information from third-party sites on Facebook profiles and lets users log into other sites with their Facebook credentials. But with the public-relations pitch geared toward making the entire online experience easier for users (fewer passwords to remember, no more registration headaches) rather than helping advertisers exploit social-networking channels, the debut of Facebook Connect wasn't subject to the same scrutiny.

The controversial new privacy standards at Facebook have been a long time coming, considering the fact that the social network started to publicly set the groundwork nearly six months ago with a series of announcements about modified privacy controls. It's clear that the company was trying to avoid the sort of press bloodbath that came after the debut of Beacon.

That didn't happen. Facebook has already backtracked on one component of its new privacy regulations, one which made users' friends lists publicly available. It's unclear as to how much EPIC's coalition, not to mention the FTC, will prioritize this most recent controversy.

Behind Facebook's traditional willingness to make tweaks and modifications to new features and products, if they spark some kind of concern among government regulatory bodies or marketers, is a fight that the company will not give up easily. What it all comes down to is that Facebook's once-watertight log-in wall--remember the time that representatives mulled banning a blogger who'd posted Facebook-hosted photos publicly?--is getting in the way of the social network's potentially central role in one of the digital world's crazes du jour, searchable real-time information.

Search companies have been announcing big deals to pull Facebook status messages and Twitter tweets into results, and the media business has gone nuts over the potential to harness the "real-time Web."

Facebook, dependent on advertising revenues and still looking to expand its base of more than 350 million users, obviously wants in on this. But if it doesn't have enough status messages, shared links, and other information pulled into search results, it stands a chance at losing ground to the much-smaller Twitter--already the top name, in terms of a massive, searchable clearinghouse for up-to-the-minute information.

Plus, there are marketers and advertisers for Facebook to consider: more search results equals more page views and more ad revenue, and more public information on users' profiles means more ways for the advertising industry to reach them. But if those same marketers and advertisers are the ones pressuring Facebook to change course, in terms of user privacy, it could cause some friction between the social network and the businesses that have finally begun to accept it as a choice destination for their ad dollars.

Now EPIC is alleging to the FTC that Facebook's new regulations can be outright dangerous: "Dozens of American Facebook users, who posted political messages critical of Iran, have reported that Iranian authorities subsequently questioned and detained their relatives," an item in the complaint reads. "Under the revised privacy settings, Facebook makes such users' friends lists publicly available."

That's not good PR for Facebook, which has repeatedly pitched itself as a destination for open dialogue and grassroots organization across zones of political and ethnic conflict.

Originally posted at The Social
December 17, 2009 6:08 AM PST

Russian firm DST on a roll, upping stake in Facebook?

by Caroline McCarthy
  • 2 comments

We didn't know much about Russian investment firm Digital Sky Technologies before it invested $200 million in Facebook this spring. But it's been in the news a lot more recently: Russian newspaper Kommersant reported Thursday that the firm has purchased more Facebook stock, sending its stake in the massive social network past 5 percent at a $10 billion valuation. Its original stake was 1.96 percent. It's reportedly still looking to buy more.

A Facebook representative told CNET via e-mail that because it's a private company it opts not to discuss shareholder percentages.

According to the Russian-language publication (first referenced in English by Quintura), DST's increased stake comes from its offer to purchase employee stock as part of the buyback program announced this summer. It's continued to pay $14.77 per share, Kommersant added. But if DST's stake is indeed over 5 percent now, it's purchased far more than the $100 million originally stipulated in Facebook's terms (its total stake is now over $400 million, according to Kommersant).

That's not all DST has been up to. Earlier this week, social gaming company Zynga--arguably the most profitable company to grow out of Facebook's developer platform--announced that DST had led a $180 million funding round designed to "fuel Zynga's growth and...facilitate liquidity for employees and investors." It's a "passive investor," meaning that it will not take a seat on the company board.

"Our earlier investment in Facebook and now in Zynga underscores our premise that social networking and social entertainment will define the next generation of the web," DST head Yuri Milner was quoted as saying in a release from Zynga.

Additionally, earlier this month another Russian newspaper reported that DST was in talks to acquire ICQ, an instant-messaging service that AOL is looking to sell off.

This post was updated at 7:56 a.m. PT with comment from Facebook.

Originally posted at The Social
December 16, 2009 8:07 AM PST

Twitter touts top trends of 2009

by Don Reisinger

Iran's elections topped Twitter's list of most popular topics of 2009, according to the microblogging site.

"Among all the keywords, hashtags, and phrases that proliferated throughout the year, one topic surfaced repeatedly," the company wrote in a blog post Tuesday. "Twitter users found the Iranian elections the most engaging topic of the year. The terms #iranelection, Iran and Tehran were all in the top-21 of Trending Topics, and #iranelection finished in a close second behind the regular weekly favorite #musicmonday."

The fact that Iran's elections rose to the top on Twitter is noteworthy because Twitter itself became a tool for organizing post-election demonstrations in Iran.

In the category of top news topics on Twitter, items related to the Iranian elections and swine flu took five of the top six spots for the year. They were followed by Gaza, AIG, and President Obama's inauguration.

Twitter

A look at the top trending topics of 2009 on Twitter.

(Credit: Twitter)

Among the most-discussed people of the year, Michael Jackson took the top spot. He was followed by singing sensations Susan Boyle and Adam Lambert, respectively. Kobe Bryant, Chris Brown, Chuck Norris, Joe Wilson, Tiger Woods, Christian Bale, and Alex Rodriguez rounded out the top 10 most-discussed people of the year on Twitter.

"Harry Potter" was the most engaging film of the year for Twitter users, followed by "New Moon," "District 9," "Paranormal Activity," and "Star Trek."

"American Idol" was the top television show on Twitter, followed by "Glee," the "Teen Choice Awards," "Saturday Night Live," and "Dollhouse."

On the tech side, it was Google Wave that engaged the most Twitter users, followed by Snow Leopard, Tweetdeck, Windows 7, and CES.

December 15, 2009 1:58 PM PST

Hitwise: 'Facebook' the year's top search term

by Caroline McCarthy
  • 10 comments

Mark Zuckerberg should be proud: The top search term of 2009, according to Experian Hitwise, was not "porn," "poker," or "Britney Spears." It was, for the first time, "Facebook."

In 2008, Facebook had been the tenth most searched term on the Web, according to the traffic company's annual survey of search queries.

The rest of the list for 2009 is also made up of "navigational" searches, which Hitwise reps say actually always dominate top search queries despite the common wisdom that top searches tend to be for online gambling or racy pictures. In spot No. 2 is last year's leader, "myspace," followed by "craigslist," "youtube," "yahoo mail," "google," "yahoo," "ebay," "facebook login," and "myspace.com." If you add up all four Facebook-related terms in Hitwise's top 300 search terms, they make up slightly over a percent of all searches on the Web. The #1 term alone accounts for 0.67 percent.

Meanwhile, searches for "porn" came in at No. 16. Britney, unfortunately, didn't crack Hitwise's top 300, but the most searched for celebrity was Michael Jackson at No. 95, and "Twilight" hottie Robert Pattinson came in at #221. (Hitwise representatives say that they are currently reevaluating the data to see if recently beleaguered golfer Tiger Woods has moved up in the rankings, too.)

Update at 2:10 p.m. PST: So where's "Twitter" on Hitwise's list? It's hanging in there at #56, the company says.

Originally posted at The Social
December 15, 2009 1:34 PM PST

Three Twitter games you must try

by Don Reisinger

I'll be the first to admit that I'm a hardcore gamer. I play games as often as possible. But for the most part, I play those games on consoles. But over the past couple days, I've started playing some Twitter-based games on the Web. Many of them aren't very good, but I found three titles that I really enjoyed playing.

Because of that, I've decided to share those with you in this roundup. Each title is offered on its own site, but requires your Twitter credentials to work. Whenever you achieve things within a game, it notifies your Twitter followers. The experience is fantastic. Let's check them out.

Twitter-based gaming

140 Mafia: If you're a fan of "The Godfather," you might be attracted to 140 Mafia. Although it doesn't follow that movie closely, it does a great job of keeping you engaged in the title.

When you sign up for 140 Mafia, the game gives you the option of choosing what can be sent to your followers from the title and what cannot. I liked having that option. From there, you find out that you've been asked by "The Godfather" to start your own mafia crime family. You need to recruit other Twitter users into your family, while engaging in criminal activities to build your coffers and notoriety.

140 Mafia determines your effectiveness based on your attack ability, your energy, your ability to defend yourself, and a few other metrics. To build those up, you'll need to go on missions that involve illegal activities, like burglary or theft. The point of the game is to build a big, strong mafia family that you can control. It's no simple task and it will take a while. I should also note that the more followers you have, the greater the chances that you'll be able to succeed at this game, since a key component is to recruit other Twitter users.

Overall, 140 Mafia is a really fun game. It won't get your blood pumping like Grand Theft Auto, but it should help you pass the time.

140 Mafia

140 Mafia allows you to create a mafia family and run it.

(Credit: Screenshot by Don Reisinger/CNET)
... Read more
December 11, 2009 8:04 AM PST

Facebook backtracks on public friend lists

by Caroline McCarthy
  • 13 comments

It's been a matter of days since Facebook's new privacy controls went into place, and the company is already making modifications in response to user complaints that they expose too much information. Namely, the company has made it easier to prevent people from seeing who your friends are.

For one, Facebook no longer makes a link to a list of your friends publicly available, and it has added an option for members who want no one at all--including other friends--to see their connections. Third-party applications, however, can still access it.

"In response to your feedback, we've improved the Friend List visibility option," an update to Facebook's blog post about the new privacy settings read. "Now when you uncheck the 'Show my friends on my profile' option in the Friends box on your profile, your Friend List won't appear on your profile regardless of whether people are viewing it while logged into Facebook or logged out. This information is still publicly available, however, and can be accessed by applications."

Facebook's reasons for making this move likely have something to do with the fact that it wants to be a safe place for professionals: in some fields of work, people may be uncomfortable with basically opening up their Rolodexes. There was a high-profile incident that highlighted these potential pratfalls of making one's Facebook friend list publicly available: Business Insider revealed earlier this week that Overstock.com CEO Patrick Byrne was keeping a list of journalists covering the company as well as their professional connections found through Facebook.

The new privacy settings give members more control over how much they share in general, but they additionally encourage them to make more content public as the site moves from a closed-off, login-required site to a potentially huge player in the new real-time search craze. But the company remains under pressure from not only its 350-million-plus users, but also lawmakers in multiple countries who have voiced concerns about how much the company is doing to protect users' privacy.

Originally posted at The Social
December 10, 2009 9:08 AM PST

Study: You'll wolf down 34GB of data today

by Don Reisinger
  • 16 comments

Got a case of information overload? You're not alone.

A study released Wednesday from the University of California, San Diego, reports that the average American consumes a whopping 34GB of data and 100,000 words of information per day.

Over the course of 2008, Americans as a group gobbled up 3.6 zettabytes of data. (In case you missed the definition of "zettabyte" in your daily data binging, that's a million million gigabytes.) For all you visual learners out there, the researchers helpfully point out that 3.6 zettabytes is equal to the "information in thick paperback novels stacked seven feet high over the entire United States, including Alaska."

Between 1980 and 2008, the number of bytes consumed by Americans increased 350 percent. The average annual growth rate was calculated at 5.4 percent.

Internet as a source of information

Here's how TV and the Internet stack up in the "How Much Information? 2009 Report on American Consumers."

(Credit: University of California, San Diego)

Dubbed the How Much Information? project, the study measured data consumption both at home and away from home. It includes several information sources, "including going to the movies, listening to the radio, talking on the cell phone, playing video games, surfing the Internet, and reading the newspaper."

Besides bytes and words, the study also noted the number of hours spent consuming information.

In terms of time, traditional media still has a strong hold on the U.S. The study reported that "a large chunk of the average American's day is spent watching television." On average, 41 percent of an American's day is given over to watching television shows, viewing recorded TV, or watching DVDs.

Noncomputer sources, the study says, account for more than three-quarters of U.S. households' information time.

But if bytes are the standard by which American days are judged, it's the video game that takes the top prize. Researchers found that the average American consumes 18.5GB of gaming data per day, representing 67 percent of all bytes they consume daily.

"Games are almost universal, but most of the gaming bytes come from graphically intensive games on high-powered computers and consoles, which have the equivalent of special-purpose supercomputers from five years ago," report author Roger Bohn, director of the Global Information Industry Center at UC San Diego's School of International Relations and Pacific Studies, said in a statement. "Games today generate their bytes inside the home, rather than having to transmit them over cables into the house, but gaming is increasingly moving online."

The study found that 16 percent of daily information consumption comes from the Internet. A staggering 79 percent of all American two-way communications is done through the Internet.

If you want to see what else UC San Diego found in its study, click here.

Originally posted at The Digital Home

Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.

December 10, 2009 5:51 AM PST

A year on, Facebook Connect shows fast growth

by Don Reisinger

When Facebook Connect launched a little over a year ago, Facebook said it had big things planned for the service, which lets users log in to third-party sites with their Facebook credentials and bring their social identity with them. The numbers now seem to bear out those high hopes.

The social network said Wednesday that Facebook Connect is now available on more than 80,000 Web sites and is being used by more than 60 million people. Wow.

"Facebook was developed with the idea that friends make every experience better, and with Facebook Connect that same concept is extended off of Facebook so that you can view your News Feed and updates where and when you want," the company wrote in a blog post. "With just a few clicks on an external Web site, your Facebook content, privacy settings, and friends follow you to make your experience on that website more social and meaningful."

Perhaps Facebook Connect's best quality is ubiquity. The service is employed in several iPhone apps, it's available on sites like CBS.com (Disclosure: CBS.com is owned by CBS, which also owns CNET), as well as this site. Even Xbox 360 owners can use Facebook Connect.

But just where Facebook will be taking Connect in the future is unknown. The company didn't say in the blog post whether it had any plans to update the service. All it said was that "soon, connected experiences will extend to even more platforms, all with Facebook as the underlying technology."

Any guesses? Let's hear what you think in the comments below.

December 9, 2009 2:43 PM PST

Twitter working on fix for 'misdirected' tweets

by Don Reisinger

Twitter is working on a fix for a problem that has caused some of its users to receive tweets in their timelines that were meant for other parties, the company announced on its status page Wednesday.

The issue started earlier this week, when Twitter received some reports from users saying that tweets were cropping up in their timelines that didn't seem intended for them. Twitter asked for help from users on Tuesday on its Known Issues page. The company requested that users experiencing the tweet misdirection issue include their username, the "stranger's" username, and a link to the stranger's tweet.

Twitter

A look at some of the issues users are having.

(Credit: Screenshot by Don Reisinger/CNET)

The issue seems rather widespread. The post is littered with comments left by users that have been affected by the problem. Even those with protected accounts have received misdirected tweets.

For now, Twitter has yet to find a solution to the problem. The company wrote a quick entry on its status blog on Wednesday, saying "some users are seeing tweets (that aren't retweets) from users they do not follow." It pointed users to the Twitter issues page and said it is "working on fixing the underlying cause."

Twitter did not immediately respond to a request for comment.

If you're experiencing the misdirected-tweet problem, you can let Twitter know here.

We'll update this space as we learn more.

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