Mark Zuckerberg should be proud: The top search term of 2009, according to Experian Hitwise, was not "porn," "poker," or "Britney Spears." It was, for the first time, "Facebook."
In 2008, Facebook had been the tenth most searched term on the Web, according to the traffic company's annual survey of search queries.
The rest of the list for 2009 is also made up of "navigational" searches, which Hitwise reps say actually always dominate top search queries despite the common wisdom that top searches tend to be for online gambling or racy pictures. In spot No. 2 is last year's leader, "myspace," followed by "craigslist," "youtube," "yahoo mail," "google," "yahoo," "ebay," "facebook login," and "myspace.com." If you add up all four Facebook-related terms in Hitwise's top 300 search terms, they make up slightly over a percent of all searches on the Web. The #1 term alone accounts for 0.67 percent.
Meanwhile, searches for "porn" came in at No. 16. Britney, unfortunately, didn't crack Hitwise's top 300, but the most searched for celebrity was Michael Jackson at No. 95, and "Twilight" hottie Robert Pattinson came in at #221. (Hitwise representatives say that they are currently reevaluating the data to see if recently beleaguered golfer Tiger Woods has moved up in the rankings, too.)
Update at 2:10 p.m. PST: So where's "Twitter" on Hitwise's list? It's hanging in there at #56, the company says.
Google's browser has passed Safari in terms of worldwide browser usage--at least by one measurement.
NetApplications' measurements of browser usage share, which track which browsers individuals use based on visits to the company's network of Web sites, gave Chrome the third-place spot after No. 1 Internet Explorer and No. 2 Firefox for the week of December 6 through 12, according to a Computerworld story Tuesday. Chrome had 4.4 percent share to Safari's 4.37 percent.
Google released beta versions of Chrome for Mac OS X and Linux on December 8. Earlier, only developer channel versions had been available. Google plans to release the "stable" versions January 12, according to the Chromium development calendar.
Take these usage share numbers with a grain of salt. Even though 0.03 percentage points still is a lot of people in the real world, it is a small fraction, and a change in Net Applications' assumptions in August led to share changes two orders of magnitude more dramatic. Weekly statistics also vary: Although Firefox cleared 25 percent share in one week of November, it averaged only 24.72 percent for the overall month.
I've asked various browser makers about how trustworthy they view NetApplications' statistics to be. The answers generally are favorable but not ringing endorsements.
Regardless of the precise details, though, the Chrome trajectory is upward: its November usage share was 3.93 percent to Safari's 4.36 percent.
And although Google relied on word of mouth for promoting its original online search product, it's taking a more active role with Chrome. The latest example: a "Chrome for Christmas" site that lets people send invitations to download Chrome.
Firefox proved that a browser not bundled with an operating system can be successful, and Chrome could show the idea isn't a fluke if its growth continues.
Google is promoting its browser through this 'Chrome for Christmas' e-mail campaign.
(Credit: Screenshot by Stephen Shankland/CNET)
This won't come as a surprise to, well, anyone who has spent considerable time on the Web, but a new study found that people act much differently online than offline.
According to eMarketer, which published the report on Monday, "cyberdisinhibition" has caused many Web users to behave much differently online than they would in a typical offline setting. In fact, the market-research firm, which cites findings from Euro RSCG Worldwide, says 43 percent of U.S.-based Web users feel less inhibited online. It also found that "the effect is most prominent among females and users ages 25 to 54."
Of course, being less inhibited online can lead to both positive and negative behaviors. The research firm found that the Web helps 55.6 percent of men and 51.4 percent of women feel more "able to to meet new people." Users are also using the Web to "be empowered to do something they wanted to." The study found that 33.9 percent of male respondents and 29.2 percent of female respondents do things on the Web that they might not otherwise feel able to do offline.
That said, Web users are also more likely to take a company or brand to task online than they would in person. The study found that 24.4 percent of male respondents have "lashed out" at companies on the Internet. Women did it a little less with about 15.8 percent of respondents saying that they had lashed out.
eMarketer's report also highlighted an interesting change in the way people prefer to communicate. A whopping 48.7 percent of respondents said they find electronic communication far more convenient than communicating with others in a face-to-face setting.
From a social perspective, 57.6 percent of respondents said they disagree with the assertion that "online socializing is for sad, antisocial types." Phew. That's how I communicate these days.
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
Earlier in November, Firefox surpassed 25 percent usage share of Web browsers, according to Net Applications.
(Credit: Net Applications)Mozilla released a third beta of Firefox 3.6 on Wednesday, adding stability and performance features, and said it hopes to lock down the code soon for its first release candidate.
The new beta, for Windows, Mac, and Linux, includes a component directory lockdown that makes it harder for other software to meddle with the open-source browser's state by preventing that software from sidling into the same folder as the browser's own components. The result should be fewer crashes, said Mozilla's Johnathan Nightingale in a blog post, and Firefox still is open to third-party extensions via its official add-on mechanism.
The change should improve security, too, added another Mozilla programmer, Vladimir Vukecevic, who wrote in his own blog post that Mozilla is considering bringing the change to Firefox 3.5, too.
"Creating binary components to interface with the operating system or with other applications is fairly straightforward, though ultimately dangerous. Binary components have full access to the application and OS, and so can impact stability, security, and performance," Vukecevic said.
Also in the latest beta of 3.6 is a feature that lets the browser run some Web-based JavaScript programs asynchronously, which is to say without being so picky about the order the scripts run. This can improve the speed that Web pages load, Mozilla said.
The biggest Firefox 3.6 feature most folks will notice is Personas, the reskinning add-on that's now being built in. More than 10 million Personas have been downloaded so far, Suneel Gupta and Myk Melez of the Personas team said Wednesday.
Mozilla is working to release a final version of Firefox 3.6 before the end of the year, and one sign the project is wrapping up is that the developers are locking down the features and changes that can be added into the release candidate 1. Code freeze for RC1 is scheduled for Wednesday but might be at risk, a Mozilla planning site said this week.
Firefox is steadily gaining in use. Last week, Web traffic monitoring firm Net Applications announced Firefox cleared 25 percent share of those using browsers worldwide--not dethroning Internet Explorer by any means but still winning over new users. Mozilla estimates there are more than 300 million Firefox users total, and this week said there are more than 300,000 testers using the Firefox 3.6 beta
Google's Chrome, meanwhile, is appealing to some of the same browser enthusiasts who were Firefox's first users. One of its big selling points is speed, and Google is working on other ways to make the Web faster, too. Chrome gives it a vehicle to test such ideas out in the real world, a strategy that Apple, Opera, and Firefox have employed to advance the Web state of the art.
One Mozilla programmer, Alexander Limi, revealed a speedup technology called Resource Package for Mozilla, too, on Tuesday. His proposal calls for bundling many Web page elements up into a single compressed file that can be retrieved in a single Web-page request action. Browsers are limited in the number of such actions they can take in parallel, so consolidating the interactions can make pages load faster. The approach is backwards compatible with existing browsers that don't support the feature, he added.
"If the feedback is good we're likely to try and get this implemented for Firefox 3.7," said Mozilla evangelist Christopher Blizzard in a blog post Tuesday.
Unsurprisingly, at least one research company agrees that valuing a company at $1.1 billion before it's unveiled a long-term revenue strategy is a little bit premature.
A firm called Next Up Research released a study this week that estimates Twitter's actual value as somewhere between $526 million and $674 million--or somewhere between 47 and 61 percent of what its valuation was in September when Insight Venture Partners, T. Rowe Price, and other investors pumped nearly $100 million into the company..
The positives for Twitter? It's been able to scale to approximately 70 million users while maintaining a single office in San Francisco and about 80 employees--well, sure, but the fail whale does tend to rear its head--and the fact that you can use it almost exclusively as a low-end mobile application means a whole lot of potential for global reach.
Next Up's concerns are pretty predictable: It's not sure how Twitter will keep up its momentum as it prepares to roll out a revenue model. It spelled out a few options that have been tossed around over the past few years--ads on Twitter.com, ads in tweets, charging for access to its application program interface (API), premium accounts, selling data and analytics--but noted that "most revenue generation options available to the company have the potential to alienate at least some of cult-like Twitter's user base."
Regardless, the research firm is guessing that revenues will come. It's projecting $134 million in revenues in 2013, "in an optimistic scenario." Now let's sit back and see how Twitter does it.
Corporate tools take note: You can tell Twitter exactly what you're doing, and it'll tell LinkedIn too.
Chalk one up for the cringe-worthy marketing term "personal branding": there is a new partnership between Twitter, hub for informing the world exactly what you're doing and thinking at all moments of the day, and LinkedIn, the business-networking tool on steroids. In an announcement Monday, the two companies explained that LinkedIn status messages can sync with Twitter.
"The business use case of Twitter is turning out to be very important, and more and more people are finding that the persona they create for themselves on the Web is part of their resume in many ways," Twitter co-founder Biz Stone said in a joint video with LinkedIn founder Reid Hoffman that was posted to the LinkedIn blog.
So, in short, LinkedIn's "status" feature now syncs with Twitter with an optional check box--a feature that the two companies say should be rolling out over the next few days. Likewise, can set your Twitter status as your LinkedIn status by using the hash tag #li or #in, so that you can rest assured that your tweet about "watching Gossip Girl and eating cold pizza" won't immediately show up to potential clients or employers trawling your LinkedIn profile. (Full disclosure: This was my Twitter status tonight. If you believe that it renders me professionally unsound, please feel free to let me know.)
All snark aside, this is probably a very good bet for LinkedIn, which continues to grow fast and make money but which hasn't yet really jumped into the latest social-networking trend of real-time, streaming information. Inking a partnership with Twitter is much easier than launching some other kind of initiative to get members to update their statuses more often. Tweets sent to LinkedIn, presumably, could also be grouped in with LinkedIn status messages to form some kind of business-intelligence live stream. The sort of information that people want to share specifically with colleagues and professional associates could be of interest to high-end advertisers or the market research community.
Twitter, meanwhile, is going to want to stay in the limelight of the business community as it considers a long-term business model--one of the microblogging service's potential moneymakers has been launching a "dashboard" of analytics for people and companies who use it primarily for professional purposes rather than, you know, filling the world in on which beer was just discovered in the back of the fridge.
Also for Twitter, this is yet another potential source of tweets as it attempts to become the world's foremost repository of real-time information. Earlier this year, MySpace announced an official way to sync Twitter and MySpace status, and in a matter of weeks its link-shortening service had become the second most popular on Twitter (trailing Twitter's preferred Bit.ly).
Facebook, meanwhile, appears to have been more reluctant: a Twitter app on its platform has pulled tweets into status messages for some time, and an unofficial app lets members tag selective tweets with the hashtag "#fb" to cross-post them to Facebook, but the only time that Facebook has put out a big, official announcement about syncing with Twitter was when it added an easy-sync feature for "fan pages," profiles for brands and marketers.
Not surprising. Twitter is a hot name in marketing these days, and in order for Facebook to establish fan pages as an ideal spot for brands to build a presence, an easy Twitter sync is a selling point. But in the long run, it's an advantage for Facebook, which once tried to buy Twitter and was snubbed, to keep its treasure trove of what-the-world-is-thinking somewhat to itself. After all, it can get away with it: with well over 300 million active users, Facebook is significantly bigger than Twitter, and could be diluting its own product by openly sourcing status messages out to Twitter. LinkedIn, better known for its networking features than any kind of status updating, isn't running that kind of risk.
Until then: "At SFO airport at bookstore. Deciding between @gladwell and @tferriss. Need real, serious insights. Thoughts? #li."
Amazon Associates is the partner program the company uses as part of its affiliate advertising programs, allowing customers to make money advertising Amazon products.
Associates can now simply click a link in the toolbar to send a link (replete with sales-y text) to Twitter as part of their shopping and selling experience. Amazon gets a sale, Twitter gets traffic, and the associate gets revenue share. What could possibly go wrong?
Linking to Amazon or other online retailers is obviously nothing new, though Amazon has been particularly successful in using its link networks for both sales and to garner higher Google rankings for organic advertising.
This new program does introduce an issue related to link fraud, where spammers and scammers leverage URL-shortening services for spam links. Currently there is no way to verify that the link you click actually goes to Amazon. It's a bit surprising that it decided to use an URL-shortener that it doesn't own, though I suppose the network effect of the URLs helps perpetuate the life of the links.
There is also a risk of nondisclosure wherein in Twitter users attempt to push products that offer some kind of gain to them that they don't clearly state to you. While I understand the argument for disclosure on blogs and media in general, Twitter remains a playground for people to post whatever they want. I highly doubt all the celebrities with accounts would bother wasting their precious time if they weren't posting for their own gain.
Interestingly, there is no mention of whether Twitter is an Amazon Associate, suggesting that Twitter won't see any of the revenue share. I'd like to think that they cut a deal that gives them a piece of the pie, but to date we haven't seen Twitter monetize itself too effectively.
Twitter is quickly becoming the flash news vehicle for everything from news alerts to product placement. And based on a very quick review of my Bitly account, Twitter users just love to click on links. But, I still have to wonder if Twitter will ever get beyond its current role as a marketing tool?
Google's Chrome is still the fourth-place browser in terms of usage, but it gained more than others in October when it comes to stealing usage away from the dominant Internet Explorer.
According to Net Applications' browser usage share statistics, Chrome gained from 3.2 percent to 3.6 percent from September 2009 to October. The company bases its statistics on visits to a global network of 40,000 Web sites, dusted with some statistical processing.
Next was Mozilla's Firefox, which rose from 23.8 percent to 24.1 percent. Apple's Safari rose from 4.2 percent to 4.4 percent. Opera was essentially flat at 2.2 percent.
The big loser was IE, which dropped from 65.7 percent to 64.6 percent, according to the statistics.
... Read MoreMozilla's open-source Firefox browser has gained 30 million users over the past eight weeks, as it continues to gain on Internet Explorer.
Chief Executive John Lilly revealed the increase in user adoption in a Twitter post on Monday, and Tristan Nitot, president of Mozilla Europe, confirmed it to ZDNet UK on Tuesday.
"We've seen a significant increase in the number of users for Firefox," Nitot said. "Firefox checks for new versions every 24 hours, when it's running, and when it checks, it pings the Mozilla server. We count the number of pings."
Read more of "Firefox gains 30m users in eight weeks" at ZDNet UK.
Guess what? Facebook is tweaking its home page design yet again--something that invariably seems to tick off members at first before they realize they actually don't mind that much. The company seems to have been previewing the new look to advertisers, one of whom forwarded the details along to industry blog Mashable.
It doesn't look too different. The biggest change is that Facebook's home page news feed will now be divided up into "top news" and a more real-time "recent activity" view.
The explanation:
"Facebook is simplifying the user experience on the home page by introducing Top News and Recent Activity streams. Now, when users log on to Facebook for the first time in a while, they will see the most important stories that they missed while they were away. From there, users can navigate to the real-time stream and toggle between both views throughout their sessions. In addition to making it easier for users to view content that is most relevant to them, this change also speeds up the time it takes for the home page to load and makes birthday reminders more prominent."
A screenshot from a document that Facebook sent to brand advertisers about an impending redesign.
(Credit: Facebook)Note the mention of birthday reminders. On a given member's birthday, a pop-up version of Facebook's "gifts" application appears on that user's profile so that friends can purchase virtual gifts to display. The "gifts" feature is also currently the center of the fledgling e-commerce plans that Facebook has been bouncing around for quite some time now: It's currently the hub of its "credits" virtual currency, and advertisers can purchase sponsored gifts that members can give to one another. These have also been tested out with a select number of nonprofits.
For users, it sounds like Facebook is correcting some of the changes that members seemed to complain about the most with its last redesign. "Facebook has also put information back into the stream that people have asked for, including photo tags, friend acceptances, relationships, event RSVPs and group memberships," the explanation obtained by Mashable read. Also in there will be information about what a user's friends do on brands' "fan" pages, potentially increasing the exposure for advertisers and marketers looking to jump on the social-ads bandwagon.
Why so much redesigning? Facebook's executive team likes to pitch the company as a living, evolving product. At an event last week in Palo Alto, Calif., Chief Operating Officer Sheryl Sandberg underscored Facebook's belief in constant "iteration," a term you'll also often hear CEO Mark Zuckerberg using.
"The great thing about Facebook is (that) we are constantly evolving the site and constantly evolving the usage," she said. "People protested the new home page redesign, but engagement went way up and users continued to grow."
